Advertising & IMC: Principles and Practice, Global Edition
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Harlow
Pearson
2018
|
| Edition: | 11th Edition |
| Subjects: | |
| Online Access: | TUBA1 Volltext |
| Summary: | For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781292262147 |
Staff View
MARC
| LEADER | 00000nmm a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV048975440 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230526s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781292262147 |c ebook |9 978-1-292-26214-7 | ||
| 035 | |a (ZDB-150-PEB)089728025 | ||
| 035 | |a (OCoLC)1381302006 | ||
| 035 | |a (DE-599)KEP089728025 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Moriarty, Sandra |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising & IMC |b Principles and Practice, Global Edition |
| 250 | |a 11th Edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2018 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | 3 | |a For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 653 | |a Business and Economics | ||
| 653 | |a Marketing | ||
| 653 | |a Qualitative Business | ||
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mitchell, Nancy |e Sonstige |4 oth | |
| 700 | 1 | |a Wells, William |e Sonstige |4 oth | |
| 700 | 1 | |a Wood, Charles |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781292262062 |
| 856 | 4 | 0 | |u https://elibrary.pearson.de/book/99.150005/9781292262147 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-150-PEB | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034238991 | ||
| 966 | e | |u https://elibrary.pearson.de/book/99.150005/9781292262147 |l TUBA1 |p ZDB-150-PEB |q TUB_EBS_Pearson |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804185218434727936 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Moriarty, Sandra |
| author_facet | Moriarty, Sandra |
| author_role | aut |
| author_sort | Moriarty, Sandra |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV048975440 |
| classification_rvk | QP 630 |
| collection | ZDB-150-PEB |
| ctrlnum | (ZDB-150-PEB)089728025 (OCoLC)1381302006 (DE-599)KEP089728025 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 11th Edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02504nmm a22004571c 4500</leader><controlfield tag="001">BV048975440</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230526s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292262147</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-292-26214-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-150-PEB)089728025</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1381302006</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP089728025</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moriarty, Sandra</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising & IMC</subfield><subfield code="b">Principles and Practice, Global Edition</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">11th Edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow</subfield><subfield code="b">Pearson</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business and Economics</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Qualitative Business</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mitchell, Nancy</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wells, William</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wood, Charles</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781292262062</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://elibrary.pearson.de/book/99.150005/9781292262147</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-150-PEB</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034238991</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.pearson.de/book/99.150005/9781292262147</subfield><subfield code="l">TUBA1</subfield><subfield code="p">ZDB-150-PEB</subfield><subfield code="q">TUB_EBS_Pearson</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048975440 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:03:54Z |
| indexdate | 2024-07-10T09:51:44Z |
| institution | BVB |
| isbn | 9781292262147 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034238991 |
| oclc_num | 1381302006 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 1 Online-Ressource |
| psigel | ZDB-150-PEB ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spelling | Moriarty, Sandra Verfasser aut Advertising & IMC Principles and Practice, Global Edition 11th Edition Harlow Pearson 2018 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers Werbung (DE-588)4065541-6 gnd rswk-swf Business and Economics Marketing Qualitative Business Werbung (DE-588)4065541-6 s DE-604 Mitchell, Nancy Sonstige oth Wells, William Sonstige oth Wood, Charles Sonstige oth Erscheint auch als Druck-Ausgabe 9781292262062 https://elibrary.pearson.de/book/99.150005/9781292262147 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Moriarty, Sandra Advertising & IMC Principles and Practice, Global Edition Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising & IMC Principles and Practice, Global Edition |
| title_auth | Advertising & IMC Principles and Practice, Global Edition |
| title_exact_search | Advertising & IMC Principles and Practice, Global Edition |
| title_exact_search_txtP | Advertising & IMC Principles and Practice, Global Edition |
| title_full | Advertising & IMC Principles and Practice, Global Edition |
| title_fullStr | Advertising & IMC Principles and Practice, Global Edition |
| title_full_unstemmed | Advertising & IMC Principles and Practice, Global Edition |
| title_short | Advertising & IMC |
| title_sort | advertising imc principles and practice global edition |
| title_sub | Principles and Practice, Global Edition |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| url | https://elibrary.pearson.de/book/99.150005/9781292262147 |
| work_keys_str_mv | AT moriartysandra advertisingimcprinciplesandpracticeglobaledition AT mitchellnancy advertisingimcprinciplesandpracticeglobaledition AT wellswilliam advertisingimcprinciplesandpracticeglobaledition AT woodcharles advertisingimcprinciplesandpracticeglobaledition |