Advertising & IMC: Principles and Practice, Global Edition
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing,...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
2018
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| Ausgabe: | 11th Edition |
| Schlagworte: | |
| Online-Zugang: | TUBA1 Volltext |
| Zusammenfassung: | For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781292262147 |
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| spelling | Moriarty, Sandra Verfasser aut Advertising & IMC Principles and Practice, Global Edition 11th Edition Harlow Pearson 2018 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers Werbung (DE-588)4065541-6 gnd rswk-swf Business and Economics Marketing Qualitative Business Werbung (DE-588)4065541-6 s DE-604 Mitchell, Nancy Sonstige oth Wells, William Sonstige oth Wood, Charles Sonstige oth Erscheint auch als Druck-Ausgabe 9781292262062 https://elibrary.pearson.de/book/99.150005/9781292262147 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Moriarty, Sandra Advertising & IMC Principles and Practice, Global Edition Werbung (DE-588)4065541-6 gnd |
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| title | Advertising & IMC Principles and Practice, Global Edition |
| title_auth | Advertising & IMC Principles and Practice, Global Edition |
| title_exact_search | Advertising & IMC Principles and Practice, Global Edition |
| title_exact_search_txtP | Advertising & IMC Principles and Practice, Global Edition |
| title_full | Advertising & IMC Principles and Practice, Global Edition |
| title_fullStr | Advertising & IMC Principles and Practice, Global Edition |
| title_full_unstemmed | Advertising & IMC Principles and Practice, Global Edition |
| title_short | Advertising & IMC |
| title_sort | advertising imc principles and practice global edition |
| title_sub | Principles and Practice, Global Edition |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| url | https://elibrary.pearson.de/book/99.150005/9781292262147 |
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