APA (7th ed.) Citation

Moriarty, S. (2018). Advertising & IMC: Principles and Practice, Global Edition (11th Edition.). Pearson.

Chicago Style (17th ed.) Citation

Moriarty, Sandra. Advertising & IMC: Principles and Practice, Global Edition. 11th Edition. Harlow: Pearson, 2018.

MLA (9th ed.) Citation

Moriarty, Sandra. Advertising & IMC: Principles and Practice, Global Edition. 11th Edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.