Graphic design school: a foundation course for graphic designers working in print, moving image and digital media
Part one. Principles. 1. Research and concepts -- 2. Fundamentals of composition -- 3. Fundamentals of typography -- 4. Fundamentals of colour -- Part two. Practice. 5. Tools and technologies -- 6. Print production and presentations -- 7. Web design -- 8. Expert paths.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Thames and Hudson
2022
|
| Edition: | Seventh edition, reprinted |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Part one. Principles. 1. Research and concepts -- 2. Fundamentals of composition -- 3. Fundamentals of typography -- 4. Fundamentals of colour -- Part two. Practice. 5. Tools and technologies -- 6. Print production and presentations -- 7. Web design -- 8. Expert paths. Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field |
| Item Description: | Previous edition: 2017 Includes bibliographical references and index |
| Physical Description: | 208 Seiten Illustrationen 23 cm |
| ISBN: | 9780500295595 050029559X |
Staff View
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Contents INTRODUCTION 6 PART OHE: PRINCIPLES S CHAPTER ONE: RESEARCH AND CONCEPTS Basics of research 10 Linear reasoning/lateral thinking 14 Exploratory drawing 16 Visualising ideas 18 Theories of image and text 20 Audiences, markets and concepts 24 Scheduling, organising and finalising Chapter 1 : Assignments 26 30 CHAPTER TWO: FUNDAMENTALS OF COMPOSITION Basics of composition 32 Form and space 36 Symmetry/asymmetry 38 Basic principles of design layout 40 Styles of layout 44 Pace and contrast 46 Size and format 50 Identity and extended systems 52 Photography and illustration 56 Chapter 2: Assignments 60
CHAPTER THREE: FUNDAMENTALS OF CHAPTER SIX: PRINT PRODUCTION TYPOGRAPHY AND PRESENTATIONS Typography and meaning 62 Preparing files for print The anatomy of type 64 Creating a convincing presentation 128 Understanding and selecting typefaces 66 Paper stocks and finishing 130 Spacing 72 Printed colour 132 Readability and legibility 76 Print media 134 Typographic emphasis and hierarchy 78 Digital printing 138 Typographic rules/boxes and ornaments 82 Correcting colour proofs and press checks 140 Text as image 84 Chapter 6: Assignments 142 Chapter 3: Assignments 86 124 CHAPTER SEVEN: WEB DESIGN CHAPTER FOUR: FUNDAMENTALS OF COLOUR Project development process overview 144 Colour terminology 88 Project structures 150 Colour legibility, contrast and harmony 92 Web tools 152 156 Colour associations 94 Initial consultations Colour as information 96 Information architecture (IA) 158 Chapter 4; Assignments 98 Flowcharts and wireframes 160 Common elements of a web layout 164 Designing for the Web 166 Mobile application design 172 FA^iT TWO: PRACTICE ÎOO Working with content CHAPTER FIVE: TOOLS AND TECHNOLOGIES Photography basics and sourcing images 102 InDesign 106 Photoshop 110 Illustrator 114 Animate and After Effects 118 Chapter 5: Assignments 120 management systems 175 Search engine optimisation (SEO) 178 Online portfolios 180 Chapter 7: Assignments 184 CHAPTER EIGHT: EXPERT PATHS 188 Glossary 198 Bibliography 202 Online resources 203 Index 204 Acknowledgments 208 |
| adam_txt |
Contents INTRODUCTION 6 PART OHE: PRINCIPLES S CHAPTER ONE: RESEARCH AND CONCEPTS Basics of research 10 Linear reasoning/lateral thinking 14 Exploratory drawing 16 Visualising ideas 18 Theories of image and text 20 Audiences, markets and concepts 24 Scheduling, organising and finalising Chapter 1 : Assignments 26 30 CHAPTER TWO: FUNDAMENTALS OF COMPOSITION Basics of composition 32 Form and space 36 Symmetry/asymmetry 38 Basic principles of design layout 40 Styles of layout 44 Pace and contrast 46 Size and format 50 Identity and extended systems 52 Photography and illustration 56 Chapter 2: Assignments 60
CHAPTER THREE: FUNDAMENTALS OF CHAPTER SIX: PRINT PRODUCTION TYPOGRAPHY AND PRESENTATIONS Typography and meaning 62 Preparing files for print The anatomy of type 64 Creating a convincing presentation 128 Understanding and selecting typefaces 66 Paper stocks and finishing 130 Spacing 72 Printed colour 132 Readability and legibility 76 Print media 134 Typographic emphasis and hierarchy 78 Digital printing 138 Typographic rules/boxes and ornaments 82 Correcting colour proofs and press checks 140 Text as image 84 Chapter 6: Assignments 142 Chapter 3: Assignments 86 124 CHAPTER SEVEN: WEB DESIGN CHAPTER FOUR: FUNDAMENTALS OF COLOUR Project development process overview 144 Colour terminology 88 Project structures 150 Colour legibility, contrast and harmony 92 Web tools 152 156 Colour associations 94 Initial consultations Colour as information 96 Information architecture (IA) 158 Chapter 4; Assignments 98 Flowcharts and wireframes 160 Common elements of a web layout 164 Designing for the Web 166 Mobile application design 172 FA^iT TWO: PRACTICE ÎOO Working with content CHAPTER FIVE: TOOLS AND TECHNOLOGIES Photography basics and sourcing images 102 InDesign 106 Photoshop 110 Illustrator 114 Animate and After Effects 118 Chapter 5: Assignments 120 management systems 175 Search engine optimisation (SEO) 178 Online portfolios 180 Chapter 7: Assignments 184 CHAPTER EIGHT: EXPERT PATHS 188 Glossary 198 Bibliography 202 Online resources 203 Index 204 Acknowledgments 208 |
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| dewey-ones | 741 - Drawing and drawings |
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| isbn | 9780500295595 050029559X |
| language | English |
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| spelling | Dabner, David Verfasser (DE-588)130604690 aut Graphic design school a foundation course for graphic designers working in print, moving image and digital media David Dabner, Sandra Stewart, Abbie Vickress Seventh edition, reprinted London Thames and Hudson 2022 208 Seiten Illustrationen 23 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Previous edition: 2017 Includes bibliographical references and index Part one. Principles. 1. Research and concepts -- 2. Fundamentals of composition -- 3. Fundamentals of typography -- 4. Fundamentals of colour -- Part two. Practice. 5. Tools and technologies -- 6. Print production and presentations -- 7. Web design -- 8. Expert paths. Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field Grafikdesign (DE-588)4019558-2 gnd rswk-swf Grafikdesigner (DE-588)4158057-6 gnd rswk-swf Graphic arts / Technique Graphic design (Typography) Graphic arts ; Technique Grafische vormgeving Beeldcommunicatie Grafische technieken Grafikdesign (DE-588)4019558-2 s Grafikdesigner (DE-588)4158057-6 s DE-604 Stewart, Sandra Verfasser (DE-588)1074302885 aut Vickress, Abbie Verfasser (DE-588)1292238585 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034220309&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dabner, David Stewart, Sandra Vickress, Abbie Graphic design school a foundation course for graphic designers working in print, moving image and digital media Grafikdesign (DE-588)4019558-2 gnd Grafikdesigner (DE-588)4158057-6 gnd |
| subject_GND | (DE-588)4019558-2 (DE-588)4158057-6 |
| title | Graphic design school a foundation course for graphic designers working in print, moving image and digital media |
| title_auth | Graphic design school a foundation course for graphic designers working in print, moving image and digital media |
| title_exact_search | Graphic design school a foundation course for graphic designers working in print, moving image and digital media |
| title_exact_search_txtP | Graphic design school a foundation course for graphic designers working in print, moving image and digital media |
| title_full | Graphic design school a foundation course for graphic designers working in print, moving image and digital media David Dabner, Sandra Stewart, Abbie Vickress |
| title_fullStr | Graphic design school a foundation course for graphic designers working in print, moving image and digital media David Dabner, Sandra Stewart, Abbie Vickress |
| title_full_unstemmed | Graphic design school a foundation course for graphic designers working in print, moving image and digital media David Dabner, Sandra Stewart, Abbie Vickress |
| title_short | Graphic design school |
| title_sort | graphic design school a foundation course for graphic designers working in print moving image and digital media |
| title_sub | a foundation course for graphic designers working in print, moving image and digital media |
| topic | Grafikdesign (DE-588)4019558-2 gnd Grafikdesigner (DE-588)4158057-6 gnd |
| topic_facet | Grafikdesign Grafikdesigner |
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