Essentials of marketing research:
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY
McGraw-Hill
2024
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Ausgabe: | Sixth edition, International student edition |
Schlagworte: | |
Beschreibung: | XX, 428 Seiten Illustrationen, Diagramme |
ISBN: | 9781266261503 |
Internformat
MARC
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035 | |a (OCoLC)1334995445 | ||
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100 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
245 | 1 | 0 | |a Essentials of marketing research |c Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University |
250 | |a Sixth edition, International student edition | ||
264 | 1 | |a New York, NY |b McGraw-Hill |c 2024 | |
300 | |a XX, 428 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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700 | 1 | |a Ortinau, David J. |d 1948- |e Verfasser |0 (DE-588)1298790433 |4 aut | |
700 | 1 | |a Harrison, Dana E. |e Verfasser |0 (DE-588)1236285204 |4 aut | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034197831 |
Datensatz im Suchindex
DE-BY-862_location | 2000 |
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DE-BY-FWS_call_number | 2000/QP 611 H153(6) |
DE-BY-FWS_media_number | 083000527588 |
_version_ | 1824554023399718913 |
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Hair, Joseph F. 1944- Ortinau, David J. 1948- Harrison, Dana E. |
author_GND | (DE-588)135615828 (DE-588)1298790433 (DE-588)1236285204 |
author_facet | Hair, Joseph F. 1944- Ortinau, David J. 1948- Harrison, Dana E. |
author_role | aut aut aut |
author_sort | Hair, Joseph F. 1944- |
author_variant | j f h jf jfh d j o dj djo d e h de deh |
building | Verbundindex |
bvnumber | BV048933935 |
classification_rvk | QP 611 |
ctrlnum | (OCoLC)1334995445 (DE-599)BVBBV048933935 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | Sixth edition, International student edition |
format | Book |
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genre | (DE-588)4151278-9 Einführung gnd-content |
genre_facet | Einführung |
id | DE-604.BV048933935 |
illustrated | Illustrated |
index_date | 2024-07-03T21:57:51Z |
indexdate | 2025-02-20T06:45:10Z |
institution | BVB |
isbn | 9781266261503 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034197831 |
oclc_num | 1334995445 |
open_access_boolean | |
owner | DE-1050 DE-1043 DE-862 DE-BY-FWS |
owner_facet | DE-1050 DE-1043 DE-862 DE-BY-FWS |
physical | XX, 428 Seiten Illustrationen, Diagramme |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | McGraw-Hill |
record_format | marc |
spellingShingle | Hair, Joseph F. 1944- Ortinau, David J. 1948- Harrison, Dana E. Essentials of marketing research Marketingforschung (DE-588)4200055-5 gnd |
subject_GND | (DE-588)4200055-5 (DE-588)4151278-9 |
title | Essentials of marketing research |
title_auth | Essentials of marketing research |
title_exact_search | Essentials of marketing research |
title_exact_search_txtP | Essentials of marketing research |
title_full | Essentials of marketing research Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University |
title_fullStr | Essentials of marketing research Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University |
title_full_unstemmed | Essentials of marketing research Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University |
title_short | Essentials of marketing research |
title_sort | essentials of marketing research |
topic | Marketingforschung (DE-588)4200055-5 gnd |
topic_facet | Marketingforschung Einführung |
work_keys_str_mv | AT hairjosephf essentialsofmarketingresearch AT ortinaudavidj essentialsofmarketingresearch AT harrisondanae essentialsofmarketingresearch |
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 611 H153(6) |
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