Internformat: Enhancing customer engagement through location-based marketing

Enhancing customer engagement through location-based marketing:

Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented loca...

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Weitere Verfasser:	Amandeep Singh 1982- (HerausgeberIn), Mittal, Amit 1974- (HerausgeberIn), Unanoğlu, Murat 1979- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA IGI Global [2023]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Customer relations Customer services > Management Internet marketing Cell phone advertising Aufsatzsammlung
Online-Zugang:	DE-898 DE-83 DE-91 DE-706 DE-1050 Volltext
Zusammenfassung:	Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students
Beschreibung:	1 Online-Ressource (xxv, 300 Seiten) Illustrationen, Diagramme
ISBN:	9781668481790
DOI:	10.4018/978-1-6684-8177-6

Internformat

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spelling	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xxv, 300 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students Customer relations Customer services Management Internet marketing Cell phone advertising (DE-588)4143413-4 Aufsatzsammlung gnd-content Amandeep Singh 1982- (DE-588)1239592426 edt Mittal, Amit 1974- (DE-588)1285052900 edt Unanoğlu, Murat 1979- (DE-588)1285053273 edt Erscheint auch als Druck-Ausgabe 1-6684-8177-4 Erscheint auch als Druck-Ausgabe 978-1-6684-8177-6 Erscheint auch als Druck-Ausgabe 978-1-6684-8178-3 https://doi.org/10.4018/978-1-6684-8177-6 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Enhancing customer engagement through location-based marketing Customer relations Customer services Management Internet marketing Cell phone advertising
subject_GND	(DE-588)4143413-4
title	Enhancing customer engagement through location-based marketing
title_auth	Enhancing customer engagement through location-based marketing
title_exact_search	Enhancing customer engagement through location-based marketing
title_exact_search_txtP	Enhancing customer engagement through location-based marketing
title_full	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu
title_fullStr	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu
title_full_unstemmed	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu
title_short	Enhancing customer engagement through location-based marketing
title_sort	enhancing customer engagement through location based marketing
topic	Customer relations Customer services Management Internet marketing Cell phone advertising
topic_facet	Customer relations Customer services Management Internet marketing Cell phone advertising Aufsatzsammlung
url	https://doi.org/10.4018/978-1-6684-8177-6
work_keys_str_mv	AT amandeepsingh enhancingcustomerengagementthroughlocationbasedmarketing AT mittalamit enhancingcustomerengagementthroughlocationbasedmarketing AT unanoglumurat enhancingcustomerengagementthroughlocationbasedmarketing

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