The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Bloomsbury Academic
2023
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| Subjects: | |
| Online Access: | DE-91 |
| Item Description: | Description based on online resource; title from digital title page (viewed on February 02, 2023) |
| Physical Description: | 1 Online-Ressource Illustrationen |
| ISBN: | 9781350278066 1350278068 9781350278059 135027805X 9781350286207 1350286206 |
Staff View
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Record in the Search Index
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| author | Haynes, Douglas E. |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Geschichte Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic_facet | Britisch-Indien |
| id | DE-604.BV048924309 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:55:37Z |
| indexdate | 2025-01-10T17:13:41Z |
| institution | BVB |
| isbn | 9781350278066 1350278068 9781350278059 135027805X 9781350286207 1350286206 |
| language | English |
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| spelling | Haynes, Douglas E. Verfasser aut The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes London ; New York Bloomsbury Academic 2023 ©2023 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on February 02, 2023) Advertising Brand name products India Consumer behavior India Middle class India Mittelstand (DE-588)4039713-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Britisch-Indien (DE-588)132398-2 gnd rswk-swf Britisch-Indien (DE-588)132398-2 g Markenname (DE-588)4114513-6 s Mittelstand (DE-588)4039713-0 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Druck-Ausgabe Haynes, Douglas E. Emergence of brand-name capitalism in late colonial India 1 Edition New York, NY : Bloomsbury Academic, 2022 9781350278042 |
| spellingShingle | Haynes, Douglas E. The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Advertising Brand name products India Consumer behavior India Middle class India Mittelstand (DE-588)4039713-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenname (DE-588)4114513-6 gnd |
| subject_GND | (DE-588)4039713-0 (DE-588)4062644-1 (DE-588)4114513-6 (DE-588)132398-2 |
| title | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
| title_auth | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
| title_exact_search | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
| title_exact_search_txtP | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
| title_full | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes |
| title_fullStr | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes |
| title_full_unstemmed | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes |
| title_short | The emergence of brand-name capitalism in late colonial India |
| title_sort | the emergence of brand name capitalism in late colonial india advertising and the making of modern conjugality |
| title_sub | advertising and the making of modern conjugality |
| topic | Advertising Brand name products India Consumer behavior India Middle class India Mittelstand (DE-588)4039713-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenname (DE-588)4114513-6 gnd |
| topic_facet | Advertising Brand name products India Consumer behavior India Middle class India Mittelstand Verbraucherverhalten Markenname Britisch-Indien |
| work_keys_str_mv | AT haynesdouglase theemergenceofbrandnamecapitalisminlatecolonialindiaadvertisingandthemakingofmodernconjugality |