Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden
Springer Fachmedien Wiesbaden
2023
Wiesbaden Springer Gabler |
| Edition: | 1st ed. 2023 |
| Series: | European Advertising Academy
|
| Subjects: | |
| Online Access: | DE-522 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 URL des Erstveröffentlichers |
| Physical Description: | 1 Online-Ressource (VII, 366 p. 34 illus., 18 illus. in color) |
| ISBN: | 9783658404291 |
| ISSN: | 2626-0336 |
| DOI: | 10.1007/978-3-658-40429-1 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:55:11Z |
| indexdate | 2025-02-20T07:11:33Z |
| institution | BVB |
| isbn | 9783658404291 |
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| oclc_num | 1378488941 |
| open_access_boolean | |
| owner | DE-703 DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-703 DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (VII, 366 p. 34 illus., 18 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Fachmedien Wiesbaden Springer Gabler |
| record_format | marc |
| series2 | European Advertising Academy |
| spellingShingle | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative Marketing |
| title | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_auth | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_exact_search | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_exact_search_txtP | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_full | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative edited by Alexandra Vignolles, Martin K.J. Waiguny |
| title_fullStr | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative edited by Alexandra Vignolles, Martin K.J. Waiguny |
| title_full_unstemmed | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative edited by Alexandra Vignolles, Martin K.J. Waiguny |
| title_short | Advances in Advertising Research (Vol. XII) |
| title_sort | advances in advertising research vol xii communicating designing and consuming authenticity and narrative |
| title_sub | Communicating, Designing and Consuming Authenticity and Narrative |
| topic | Marketing |
| topic_facet | Marketing |
| url | https://doi.org/10.1007/978-3-658-40429-1 |
| work_keys_str_mv | AT vignollesalexandra advancesinadvertisingresearchvolxiicommunicatingdesigningandconsumingauthenticityandnarrative AT waigunymartinkj advancesinadvertisingresearchvolxiicommunicatingdesigningandconsumingauthenticityandnarrative |