Naming and framing: understanding the power of words across disciplines, domains, and modalities

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empiricalinsights from across a broad array of research disciplines, sever...

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Bibliographische Detailangaben
1. Verfasser: Smith, Viktor (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, NY ; London Routledge, Taylor & Francis Group 2021
Schriftenreihe:Routledge studies in multimodality
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Online-Zugang:DE-739
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Zusammenfassung:This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empiricalinsights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholarsin multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource (viii, 109 Seiten) Illustrationen
ISBN:9781000362701
1000362701
9781003051831
1003051839
9781000362848
1000362841
9781000362770
1000362779
DOI:10.4324/9781003051831

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