International marketing in times of sustainability and digitalization:
Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, internation...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2023]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FHI01 FHM01 FHR01 FKE01 FLA01 TUM01 UBG01 UBY01 UEI03 UER01 UPA01 URL des Erstveröffentlichers |
| Zusammenfassung: | Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges. Supplementary materials for the book are available! |
| Beschreibung: | 1 Online-Ressource (XX, 301 Seiten) Diagramme, Karten |
| ISBN: | 9783110772319 |
| DOI: | 10.1515/9783110772319 |
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| physical | 1 Online-Ressource (XX, 301 Seiten) Diagramme, Karten |
| psigel | ZDB-23-DGG ZDB-23-DBV ZDB-23-DBV23 ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DBV FHM_Einzelkauf ZDB-23-DGG FHR_PDA_DGG_PuC23 ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DBV TUM_Paketkauf_2023 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DBV ZDB-23-DBV23 ZDB-23-DBV UER_Paketkauf_2023 ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Graf, Erika Verfasser (DE-588)1240245246 aut International marketing in times of sustainability and digitalization Erika Graf Berlin ; Boston De Gruyter [2023] © 2023 1 Online-Ressource (XX, 301 Seiten) Diagramme, Karten txt rdacontent c rdamedia cr rdacarrier Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges. Supplementary materials for the book are available! Digital Marketing Global Marketing Internationales Marketing Nachhaltigkeitsmarketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Nachhaltigkeit (DE-588)4326464-5 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s Internationales Management (DE-588)4114040-0 s Erscheint auch als Druck-Ausgabe 9783110772227 https://doi.org/10.1515/9783110772319 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Graf, Erika International marketing in times of sustainability and digitalization Digital Marketing Global Marketing Internationales Marketing Nachhaltigkeitsmarketing Internationales Marketing (DE-588)4125431-4 gnd Internationales Management (DE-588)4114040-0 gnd Digitalisierung (DE-588)4123065-6 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4114040-0 (DE-588)4123065-6 (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4326464-5 |
| title | International marketing in times of sustainability and digitalization |
| title_auth | International marketing in times of sustainability and digitalization |
| title_exact_search | International marketing in times of sustainability and digitalization |
| title_exact_search_txtP | International marketing in times of sustainability and digitalization |
| title_full | International marketing in times of sustainability and digitalization Erika Graf |
| title_fullStr | International marketing in times of sustainability and digitalization Erika Graf |
| title_full_unstemmed | International marketing in times of sustainability and digitalization Erika Graf |
| title_short | International marketing in times of sustainability and digitalization |
| title_sort | international marketing in times of sustainability and digitalization |
| topic | Digital Marketing Global Marketing Internationales Marketing Nachhaltigkeitsmarketing Internationales Marketing (DE-588)4125431-4 gnd Internationales Management (DE-588)4114040-0 gnd Digitalisierung (DE-588)4123065-6 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Digital Marketing Global Marketing Internationales Marketing Nachhaltigkeitsmarketing Internationales Management Digitalisierung Online-Marketing Marketing Nachhaltigkeit |
| url | https://doi.org/10.1515/9783110772319 |
| work_keys_str_mv | AT graferika internationalmarketingintimesofsustainabilityanddigitalization |