Manufacturing consensus: understanding propaganda in the era of automation and anonymity
An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today'...
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1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New Haven, CT
Yale University Press
[2023]
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Schlagworte: | |
Online-Zugang: | UBY01 FHA01 Volltext |
Zusammenfassung: | An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets-real people assuming false identities online-and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others |
Beschreibung: | 1 Online-Ressource (224 Seiten) |
ISBN: | 9780300269154 |
DOI: | 10.12987/9780300269154 |
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doi_str_mv | 10.12987/9780300269154 |
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institution | BVB |
isbn | 9780300269154 |
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spelling | Woolley, Samuel C. Verfasser (DE-588)1173354131 aut Manufacturing consensus understanding propaganda in the era of automation and anonymity Samuel Woolley New Haven, CT Yale University Press [2023] © 2023 1 Online-Ressource (224 Seiten) txt rdacontent c rdamedia cr rdacarrier An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets-real people assuming false identities online-and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others POLITICAL SCIENCE / Propaganda bisacsh Communication in politics Technological innovations Digital media Political aspects Disinformation Technological innovations Propaganda Technological innovations Social media Political aspects https://doi.org/10.12987/9780300269154?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Woolley, Samuel C. Manufacturing consensus understanding propaganda in the era of automation and anonymity POLITICAL SCIENCE / Propaganda bisacsh Communication in politics Technological innovations Digital media Political aspects Disinformation Technological innovations Propaganda Technological innovations Social media Political aspects |
title | Manufacturing consensus understanding propaganda in the era of automation and anonymity |
title_auth | Manufacturing consensus understanding propaganda in the era of automation and anonymity |
title_exact_search | Manufacturing consensus understanding propaganda in the era of automation and anonymity |
title_exact_search_txtP | Manufacturing consensus understanding propaganda in the era of automation and anonymity |
title_full | Manufacturing consensus understanding propaganda in the era of automation and anonymity Samuel Woolley |
title_fullStr | Manufacturing consensus understanding propaganda in the era of automation and anonymity Samuel Woolley |
title_full_unstemmed | Manufacturing consensus understanding propaganda in the era of automation and anonymity Samuel Woolley |
title_short | Manufacturing consensus |
title_sort | manufacturing consensus understanding propaganda in the era of automation and anonymity |
title_sub | understanding propaganda in the era of automation and anonymity |
topic | POLITICAL SCIENCE / Propaganda bisacsh Communication in politics Technological innovations Digital media Political aspects Disinformation Technological innovations Propaganda Technological innovations Social media Political aspects |
topic_facet | POLITICAL SCIENCE / Propaganda Communication in politics Technological innovations Digital media Political aspects Disinformation Technological innovations Propaganda Technological innovations Social media Political aspects |
url | https://doi.org/10.12987/9780300269154?locatt=mode:legacy |
work_keys_str_mv | AT woolleysamuelc manufacturingconsensusunderstandingpropagandaintheeraofautomationandanonymity |