The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace
Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.In The Platform Paradox: How Digita...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Philadelphia
University of Pennsylvania Press
[2021]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.In The Platform Paradox, Guillén details: How the COVID-19 pandemic has accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Lego undertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) |
| Beschreibung: | 1 Online-Ressource (104 Seiten) |
| ISBN: | 9781613631157 |
| DOI: | 10.9783/9781613631157 |
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| 520 | |a Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.In The Platform Paradox, Guillén details: How the COVID-19 pandemic has accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Lego undertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale | ||
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| spelling | Guillén, Mauro F. Verfasser aut The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace Mauro F. Guillén Philadelphia University of Pennsylvania Press [2021] © 2021 1 Online-Ressource (104 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.In The Platform Paradox, Guillén details: How the COVID-19 pandemic has accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Lego undertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale In English BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) bisacsh Business Data processing International business enterprises Marketing Management information systems Management Data processing Marketing Data processing https://doi.org/10.9783/9781613631157?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Guillén, Mauro F. The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) bisacsh Business Data processing International business enterprises Marketing Management information systems Management Data processing Marketing Data processing |
| title | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace |
| title_auth | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace |
| title_exact_search | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace |
| title_exact_search_txtP | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace |
| title_full | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace Mauro F. Guillén |
| title_fullStr | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace Mauro F. Guillén |
| title_full_unstemmed | The Platform Paradox How Digital Businesses Succeed in an Ever-Changing Global Marketplace Mauro F. Guillén |
| title_short | The Platform Paradox |
| title_sort | the platform paradox how digital businesses succeed in an ever changing global marketplace |
| title_sub | How Digital Businesses Succeed in an Ever-Changing Global Marketplace |
| topic | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) bisacsh Business Data processing International business enterprises Marketing Management information systems Management Data processing Marketing Data processing |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) Business Data processing International business enterprises Marketing Management information systems Management Data processing Marketing Data processing |
| url | https://doi.org/10.9783/9781613631157?locatt=mode:legacy |
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