The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors
Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Philadelphia
University of Pennsylvania Press
[2020]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber.In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.Among the issues he examines:Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship-but only by following an evidence-based approach that puts to rest the false narratives that surround it |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) |
| Beschreibung: | 1 Online-Ressource (116 Seiten) |
| ISBN: | 9781613630976 |
| DOI: | 10.9783/9781613630976 |
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| 520 | |a Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber.In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.Among the issues he examines:Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship-but only by following an evidence-based approach that puts to rest the false narratives that surround it | ||
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Datensatz im Suchindex
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| indexdate | 2024-07-10T09:47:54Z |
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| spelling | Mollick, Ethan Verfasser aut The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors Ethan Mollick Philadelphia University of Pennsylvania Press [2020] © 2020 1 Online-Ressource (116 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber.In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.Among the issues he examines:Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship-but only by following an evidence-based approach that puts to rest the false narratives that surround it In English BUSINESS & ECONOMICS / Entrepreneurship bisacsh Entrepreneurship New business enterprises https://doi.org/10.9783/9781613630976?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mollick, Ethan The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors BUSINESS & ECONOMICS / Entrepreneurship bisacsh Entrepreneurship New business enterprises |
| title | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors |
| title_auth | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors |
| title_exact_search | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors |
| title_exact_search_txtP | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors |
| title_full | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors Ethan Mollick |
| title_fullStr | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors Ethan Mollick |
| title_full_unstemmed | The Unicorn's Shadow Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors Ethan Mollick |
| title_short | The Unicorn's Shadow |
| title_sort | the unicorn s shadow combating the dangerous myths that hold back startups founders and investors |
| title_sub | Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors |
| topic | BUSINESS & ECONOMICS / Entrepreneurship bisacsh Entrepreneurship New business enterprises |
| topic_facet | BUSINESS & ECONOMICS / Entrepreneurship Entrepreneurship New business enterprises |
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