Martin, J., & Blythe, J. (2023). Essentials of marketing (Eighth edition.). Pearson.
Chicago Style (17th ed.) CitationMartin, Jane, and Jim Blythe. Essentials of Marketing. Eighth edition. Harlow, UK: Pearson, 2023.
MLA (9th ed.) CitationMartin, Jane, and Jim Blythe. Essentials of Marketing. Eighth edition. Pearson, 2023.
Warning: These citations may not always be 100% accurate.