APA (7th ed.) Citation

Ivanova-Gongne, M., Koporcic, N., Nyström, A., & Törnroos, J. (2018). Developing insights on branding in the B2B context: Case studies from business practice. Emerald Publishing Limited.

Chicago Style (17th ed.) Citation

Ivanova-Gongne, Maria, Nikolina Koporcic, Anna-Greta Nyström, and Jan-Åke Törnroos. Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. Bingley, U.K: Emerald Publishing Limited, 2018.

MLA (9th ed.) Citation

Ivanova-Gongne, Maria, et al. Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. Emerald Publishing Limited, 2018.