The branding of tourist destinations: theoretical and empirical insights
The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strateg...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K.
Emerald Publishing Limited
2018
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| Subjects: | |
| Online Access: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Summary: | The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (xx, 241 Seiten) cm |
| ISBN: | 9781787693739 |
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| 505 | 8 | |a Prelims -- Chapter 1: The marketing environment of tourist destinations -- Chapter 2: Branding places and tourist destinations: a conceptualisation and review -- Chapter 3: A stakeholder approach for destination management organisations -- Chapter 4: The destination branding through multisensory experiences: case studies from Sweden -- Chapter 5: The development of the agritourism sector in Campania, Italy -- Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model -- Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal -- Chapter 8: Branding Porto: a case study of the 'essence of wine' -- Chapter 9: Oleotourism development in Jaén, Spain -- Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador -- Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension -- Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index | |
| 520 | 3 | |a The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador | |
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| contents | Prelims -- Chapter 1: The marketing environment of tourist destinations -- Chapter 2: Branding places and tourist destinations: a conceptualisation and review -- Chapter 3: A stakeholder approach for destination management organisations -- Chapter 4: The destination branding through multisensory experiences: case studies from Sweden -- Chapter 5: The development of the agritourism sector in Campania, Italy -- Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model -- Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal -- Chapter 8: Branding Porto: a case study of the 'essence of wine' -- Chapter 9: Oleotourism development in Jaén, Spain -- Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador -- Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension -- Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index |
| ctrlnum | (ZDB-1-EPB)9781787693739 (DE-599)BVBBV048846582 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri Bingley, U.K. Emerald Publishing Limited 2018 ©2019 1 Online-Ressource (xx, 241 Seiten) cm txt rdacontent c rdamedia cr rdacarrier Includes index Prelims -- Chapter 1: The marketing environment of tourist destinations -- Chapter 2: Branding places and tourist destinations: a conceptualisation and review -- Chapter 3: A stakeholder approach for destination management organisations -- Chapter 4: The destination branding through multisensory experiences: case studies from Sweden -- Chapter 5: The development of the agritourism sector in Campania, Italy -- Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model -- Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal -- Chapter 8: Branding Porto: a case study of the 'essence of wine' -- Chapter 9: Oleotourism development in Jaén, Spain -- Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador -- Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension -- Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador Business & Economics Industries Tourism industry Branding (Marketing) Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd rswk-swf Tourismusmarketing (DE-588)102470968X gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Destinationsmarketing (DE-588)1024713873 s Tourismus (DE-588)4018406-7 s DE-604 Tourismusmarketing (DE-588)102470968X s Marketingstrategie (DE-588)4120697-6 s Camilleri, Mark Anthony 1976- edt Erscheint auch als Druckausgabe 9781787693746 https://www.emerald.com/insight/publication/doi/10.1108/9781787693739 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The branding of tourist destinations theoretical and empirical insights Prelims -- Chapter 1: The marketing environment of tourist destinations -- Chapter 2: Branding places and tourist destinations: a conceptualisation and review -- Chapter 3: A stakeholder approach for destination management organisations -- Chapter 4: The destination branding through multisensory experiences: case studies from Sweden -- Chapter 5: The development of the agritourism sector in Campania, Italy -- Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model -- Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal -- Chapter 8: Branding Porto: a case study of the 'essence of wine' -- Chapter 9: Oleotourism development in Jaén, Spain -- Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador -- Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension -- Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index Business & Economics Industries Tourism industry Branding (Marketing) Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd Tourismusmarketing (DE-588)102470968X gnd Marketingstrategie (DE-588)4120697-6 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)1024713873 (DE-588)102470968X (DE-588)4120697-6 (DE-588)4018406-7 |
| title | The branding of tourist destinations theoretical and empirical insights |
| title_auth | The branding of tourist destinations theoretical and empirical insights |
| title_exact_search | The branding of tourist destinations theoretical and empirical insights |
| title_exact_search_txtP | The branding of tourist destinations theoretical and empirical insights |
| title_full | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri |
| title_fullStr | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri |
| title_full_unstemmed | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri |
| title_short | The branding of tourist destinations |
| title_sort | the branding of tourist destinations theoretical and empirical insights |
| title_sub | theoretical and empirical insights |
| topic | Business & Economics Industries Tourism industry Branding (Marketing) Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd Tourismusmarketing (DE-588)102470968X gnd Marketingstrategie (DE-588)4120697-6 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Business & Economics Tourism industry Branding (Marketing) Tourism Marketing Destinationsmarketing Tourismusmarketing Marketingstrategie Tourismus |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781787693739 |
| work_keys_str_mv | AT camillerimarkanthony thebrandingoftouristdestinationstheoreticalandempiricalinsights |