Mastering business for strategic communicators: insights and advice from the C-suite of leading brands
The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provid...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2017
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Zusammenfassung: | The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xxix, 288 Seiten) |
| ISBN: | 9781787145030 |
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| spelling | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp Bingley, U.K. Emerald Publishing Limited 2017 ©2018 1 Online-Ressource (xxix, 288 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes index The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations Business communication Corporate culture Strategic planning Culp, Ron 1947- edt Ragas, Matthew W. 1977- edt Erscheint auch als Druckausgabe 9781787145047 Erscheint auch als Druckausgabe 9781787438217 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Business communication Corporate culture Strategic planning |
| title | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_auth | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_exact_search | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_exact_search_txtP | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_full | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp |
| title_fullStr | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp |
| title_full_unstemmed | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp |
| title_short | Mastering business for strategic communicators |
| title_sort | mastering business for strategic communicators insights and advice from the c suite of leading brands |
| title_sub | insights and advice from the C-suite of leading brands |
| topic | Business communication Corporate culture Strategic planning |
| topic_facet | Business communication Corporate culture Strategic planning |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |
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