Marketing in and for a sustainable society:
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Bingley, U.K.
Emerald
2016
|
| Series: | Review of marketing research
v. 13 |
| Subjects: | |
| Online Access: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Summary: | This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing |
| Physical Description: | 1 Online-Ressource (xvi, 229 Seiten) |
| ISBN: | 9781786352811 |
Staff View
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| contents | Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308> |
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| isbn | 9781786352811 |
| language | English |
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| spelling | Marketing in and for a sustainable society edited by Naresh K. Malhotra Bingley, U.K. Emerald 2016 1 Online-Ressource (xvi, 229 Seiten) c rdamedia cr rdacarrier Review of marketing research v. 13 Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308> This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing Business & Economics Marketing Sales & marketing Marketing Sustainability Malhotra, Naresh K. Sonstige oth https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marketing in and for a sustainable society Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308> Business & Economics Marketing Sales & marketing Marketing Sustainability |
| title | Marketing in and for a sustainable society |
| title_auth | Marketing in and for a sustainable society |
| title_exact_search | Marketing in and for a sustainable society |
| title_exact_search_txtP | Marketing in and for a sustainable society |
| title_full | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_fullStr | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_full_unstemmed | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_short | Marketing in and for a sustainable society |
| title_sort | marketing in and for a sustainable society |
| topic | Business & Economics Marketing Sales & marketing Marketing Sustainability |
| topic_facet | Business & Economics Sales & marketing Marketing Sustainability |
| url | https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613 |
| work_keys_str_mv | AT malhotranareshk marketinginandforasustainablesociety |