The handbook of managing and marketing tourism experiences:
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2016
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Zusammenfassung: | The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences |
| Beschreibung: | 1 Online-Ressource (584 Seiten) |
| ISBN: | 9781786352897 |
Internformat
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Datensatz im Suchindex
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| spelling | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy Bingley Emerald Group Publishing Limited 2016 ©2016 1 Online-Ressource (584 Seiten) txt rdacontent c rdamedia cr rdacarrier The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences Business & Economics Industries Tourism industry Tourism Management (DE-588)4037278-9 gnd rswk-swf Erfahrung (DE-588)4015217-0 gnd rswk-swf Urlauber (DE-588)4187231-9 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Urlauber (DE-588)4187231-9 s Erfahrung (DE-588)4015217-0 s Management (DE-588)4037278-9 s DE-604 Gursoy, Dogan edt Sotiriadis, Marios edt Erscheint auch als Druckausgabe 9781786352903 https://www.emerald.com/insight/publication/doi/10.1108/9781786352897 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The handbook of managing and marketing tourism experiences Business & Economics Industries Tourism industry Tourism Management (DE-588)4037278-9 gnd Erfahrung (DE-588)4015217-0 gnd Urlauber (DE-588)4187231-9 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4015217-0 (DE-588)4187231-9 (DE-588)4018406-7 (DE-588)4143413-4 |
| title | The handbook of managing and marketing tourism experiences |
| title_auth | The handbook of managing and marketing tourism experiences |
| title_exact_search | The handbook of managing and marketing tourism experiences |
| title_exact_search_txtP | The handbook of managing and marketing tourism experiences |
| title_full | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy |
| title_fullStr | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy |
| title_full_unstemmed | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy |
| title_short | The handbook of managing and marketing tourism experiences |
| title_sort | the handbook of managing and marketing tourism experiences |
| topic | Business & Economics Industries Tourism industry Tourism Management (DE-588)4037278-9 gnd Erfahrung (DE-588)4015217-0 gnd Urlauber (DE-588)4187231-9 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Business & Economics Tourism industry Tourism Management Erfahrung Urlauber Tourismus Aufsatzsammlung |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781786352897 |
| work_keys_str_mv | AT gursoydogan thehandbookofmanagingandmarketingtourismexperiences AT sotiriadismarios thehandbookofmanagingandmarketingtourismexperiences |