Advances in business and management forecasting:

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publi...

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Bibliographic Details
Format: Electronic eBook
Language:English
Published: Bingley, U.K. Emerald 2014
Series:Advances in business and management forecasting
Subjects:
Online Access:DE-634
DE-1043
DE-M347
DE-523
DE-91
DE-473
DE-19
DE-355
DE-703
DE-20
DE-706
DE-824
DE-29
DE-739
DE-1046
Volltext
Summary:The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models
Physical Description:1 Online-Ressource (x, 177 Seiten) ill
ISBN:9781784412081

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