(2009). Business-to-business brand management: Theory, research and executive case study exercises. JAI Press.
Chicago-Zitierstil (17. Ausg.)Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. Bingley, UK: JAI Press, 2009.
MLA-Zitierstil (9. Ausg.)Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. JAI Press, 2009.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.