Essays by distinguished marketing scholars of the Society for Marketing Advances:
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Boston
JAI
2002
|
| Schriftenreihe: | Advances in business marketing and purchasing
v. 11 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 URL des Erstveröffentlichers |
| Zusammenfassung: | This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades |
| Beschreibung: | 1 Online-Ressource (xii, 220 Seiten) ill |
| ISBN: | 1849501483 9781849501484 |
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| 505 | 8 | |a Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen | |
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| contents | Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen |
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| index_date | 2024-07-03T21:39:03Z |
| indexdate | 2025-01-15T19:00:44Z |
| institution | BVB |
| isbn | 1849501483 9781849501484 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034110719 |
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| spelling | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore Amsterdam ; Boston JAI 2002 1 Online-Ressource (xii, 220 Seiten) ill c rdamedia cr rdacarrier Advances in business marketing and purchasing v. 11 Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades Business & Economics Marketing Purchasing & supply management Sales & marketing Marketing Moore, Ellen M. Sonstige oth Woodside, Arch G. Sonstige oth Society for Marketing Advances Sonstige oth Erscheint auch als Druck-Ausgabe Essays by distinguished marketing scholars of the Society for Marketing Advances Amsterdam ; Boston : JAI, 2002 0762308699 https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Essays by distinguished marketing scholars of the Society for Marketing Advances Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen Business & Economics Marketing Purchasing & supply management Sales & marketing Marketing |
| title | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_auth | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_exact_search | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_exact_search_txtP | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_full | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore |
| title_fullStr | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore |
| title_full_unstemmed | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore |
| title_short | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_sort | essays by distinguished marketing scholars of the society for marketing advances |
| topic | Business & Economics Marketing Purchasing & supply management Sales & marketing Marketing |
| topic_facet | Business & Economics Purchasing & supply management Sales & marketing Marketing |
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