Advertising media planning: a brand management approach
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY ; London
Routledge
2023
|
| Edition: | Fifth edition |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | IX, 301 Seiten |
| ISBN: | 9781032192154 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising media planning |b a brand management approach |c Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer |
| 250 | |a Fifth edition | ||
| 264 | 1 | |a New York, NY ; London |b Routledge |c 2023 | |
| 300 | |a IX, 301 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
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Record in the Search Index
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| author | Kelley, Larry D. 1955- Sheehan, Kim Bartel 1958- Dobias, Lisa Koranda, David E. Jugenheimer, Donald W. 1943- |
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| author_facet | Kelley, Larry D. 1955- Sheehan, Kim Bartel 1958- Dobias, Lisa Koranda, David E. Jugenheimer, Donald W. 1943- |
| author_role | aut aut aut aut aut |
| author_sort | Kelley, Larry D. 1955- |
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| bvnumber | BV048834129 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)1362481490 (DE-599)BVBBV048834129 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Book |
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| id | DE-604.BV048834129 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:36:01Z |
| indexdate | 2024-07-10T09:47:17Z |
| institution | BVB |
| isbn | 9781032192154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034099667 |
| oclc_num | 1362481490 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | IX, 301 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer Fifth edition New York, NY ; London Routledge 2023 IX, 301 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising media planning Brand name products Marketing Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s Markenpolitik (DE-588)4144679-3 s DE-604 Werbung (DE-588)4065541-6 s 1\p DE-604 Sheehan, Kim Bartel 1958- Verfasser (DE-588)1018464581 aut Dobias, Lisa Verfasser aut Koranda, David E. Verfasser aut Jugenheimer, Donald W. 1943- Verfasser (DE-588)170361411 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. 1955- Sheehan, Kim Bartel 1958- Dobias, Lisa Koranda, David E. Jugenheimer, Donald W. 1943- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4065541-6 (DE-588)4144679-3 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_exact_search_txtP | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer |
| title_fullStr | Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer |
| title_full_unstemmed | Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Advertising media planning Brand name products Marketing Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Advertising media planning Brand name products Marketing Mediaplanung Werbung Markenpolitik |
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