Kelley, L. D., Sheehan, K. B., Dobias, L., Koranda, D. E., & Jugenheimer, D. W. (2023). Advertising media planning: A brand management approach (Fifth edition.). Routledge.
Chicago Style (17th ed.) CitationKelley, Larry D., Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Fifth edition. New York, NY ; London: Routledge, 2023.
MLA (9th ed.) CitationKelley, Larry D., et al. Advertising Media Planning: A Brand Management Approach. Fifth edition. Routledge, 2023.
Warning: These citations may not always be 100% accurate.