Advanced introduction to pricing strategy and analytics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA
Edward Elgar Publishing
[2023]
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| Schriftenreihe: | Elgar advanced introductions
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 305 Seiten Illustrationen, Diagramme |
| ISBN: | 9781788110075 9781788110099 |
Internformat
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| 246 | 1 | 3 | |a Pricing strategy and analytics |
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Datensatz im Suchindex
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| adam_text | Contents Preface ix Introduction to Pricing Strategy and Analytics 1 ESSENTIALS OF PRICING PART I 1 Basics of pricing 2 Role of costs 20 3 Reference pricing and value pricing 34 4 Behavioral aspects of pricing 46 6 PART II MEASUREMENT OF PRICE RESPONSES AND WTP 5 Demand curve and price elasticities 63 6 Methods for measuring price responses 75 7 Conjoint analysis for measuring price responses 98 PART III MULTI-PRODUCT PRICING (VERSIONING AND PRICE BUNDLING) 8 Product line pricing 116 9 Pricing of product bundles 128 vii
viii ADVANCED INTRODUCTION TO PRICING STRATEGY AND ANALYTICS 10 Customized pricing 148 11 Nonlinear pricing 159 PART IV MARKETING MIX CONSIDERATIONS 12 Pricing over the product life cycle 176 13 Price promotions 188 14 Pricing in marketing channels 202 15 Pricing under competition 215 PART V INNOVATION IN PRICING MODELS AND MECHANISMS 16 Subscription pricing 233 17 Yield management 241 18 Auctions Sreelata Jonnalagedda 252 PART VI LEGAL CONSTRAINTS, PRACTICE, AND NOVEL STRATEGIES 19 Legal constraints on pricing 275 20 Pricing in selected industries 283 21 Novel pricing strategies and conclusion 290 Index 298
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| adam_txt |
Contents Preface ix Introduction to Pricing Strategy and Analytics 1 ESSENTIALS OF PRICING PART I 1 Basics of pricing 2 Role of costs 20 3 Reference pricing and value pricing 34 4 Behavioral aspects of pricing 46 6 PART II MEASUREMENT OF PRICE RESPONSES AND WTP 5 Demand curve and price elasticities 63 6 Methods for measuring price responses 75 7 Conjoint analysis for measuring price responses 98 PART III MULTI-PRODUCT PRICING (VERSIONING AND PRICE BUNDLING) 8 Product line pricing 116 9 Pricing of product bundles 128 vii
viii ADVANCED INTRODUCTION TO PRICING STRATEGY AND ANALYTICS 10 Customized pricing 148 11 Nonlinear pricing 159 PART IV MARKETING MIX CONSIDERATIONS 12 Pricing over the product life cycle 176 13 Price promotions 188 14 Pricing in marketing channels 202 15 Pricing under competition 215 PART V INNOVATION IN PRICING MODELS AND MECHANISMS 16 Subscription pricing 233 17 Yield management 241 18 Auctions Sreelata Jonnalagedda 252 PART VI LEGAL CONSTRAINTS, PRACTICE, AND NOVEL STRATEGIES 19 Legal constraints on pricing 275 20 Pricing in selected industries 283 21 Novel pricing strategies and conclusion 290 Index 298 |
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| spelling | Rao, Vithala R. Verfasser (DE-588)139589368 aut Advanced introduction to pricing strategy and analytics Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Managemenet, Johnson College of Business, Cornell University, USA Pricing strategy and analytics Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2023] © 2023 x, 305 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Elgar advanced introductions Strategische Planung (DE-588)4309237-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Strategische Planung (DE-588)4309237-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-78811-008-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034081348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rao, Vithala R. Advanced introduction to pricing strategy and analytics Strategische Planung (DE-588)4309237-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4047118-4 |
| title | Advanced introduction to pricing strategy and analytics |
| title_alt | Pricing strategy and analytics |
| title_auth | Advanced introduction to pricing strategy and analytics |
| title_exact_search | Advanced introduction to pricing strategy and analytics |
| title_exact_search_txtP | Advanced introduction to pricing strategy and analytics |
| title_full | Advanced introduction to pricing strategy and analytics Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Managemenet, Johnson College of Business, Cornell University, USA |
| title_fullStr | Advanced introduction to pricing strategy and analytics Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Managemenet, Johnson College of Business, Cornell University, USA |
| title_full_unstemmed | Advanced introduction to pricing strategy and analytics Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Managemenet, Johnson College of Business, Cornell University, USA |
| title_short | Advanced introduction to pricing strategy and analytics |
| title_sort | advanced introduction to pricing strategy and analytics |
| topic | Strategische Planung (DE-588)4309237-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Strategische Planung Preispolitik |
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