Eventforschung: Events und ‚The New Normal'
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2023]
|
| Schriftenreihe: | Markenkommunikation und Beziehungsmarketing
|
| Schlagworte: | |
| Beschreibung: | XII, 260 Seiten Illustrationen, Diagramme |
| ISBN: | 9783658383657 |
| ISSN: | 2626-028X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048811599 | ||
| 003 | DE-604 | ||
| 005 | 20230310 | ||
| 007 | t | ||
| 008 | 230213s2023 a||| |||| 00||| ger d | ||
| 020 | |a 9783658383657 |9 978-3-658-38365-7 | ||
| 035 | |a (OCoLC)1363099508 | ||
| 035 | |a (DE-599)BVBBV048811599 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-523 | ||
| 082 | 0 | |a 658.827 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 245 | 1 | 0 | |a Eventforschung |b Events und ‚The New Normal' |c Cornelia Zanger (Hrsg.) |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2023] | |
| 300 | |a XII, 260 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Markenkommunikation und Beziehungsmarketing |x 2626-028X | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Digital Marketing | |
| 650 | 4 | |a Social Media | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 700 | 1 | |a Zanger, Cornelia |d 1953- |0 (DE-588)132549492 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-38366-4 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034077518 | ||
Datensatz im Suchindex
| _version_ | 1804184896530284544 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Zanger, Cornelia 1953- |
| author2_role | edt |
| author2_variant | c z cz |
| author_GND | (DE-588)132549492 |
| author_facet | Zanger, Cornelia 1953- |
| building | Verbundindex |
| bvnumber | BV048811599 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1363099508 (DE-599)BVBBV048811599 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01231nam a2200397 c 4500</leader><controlfield tag="001">BV048811599</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230310 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">230213s2023 a||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658383657</subfield><subfield code="9">978-3-658-38365-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1363099508</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048811599</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Eventforschung</subfield><subfield code="b">Events und ‚The New Normal'</subfield><subfield code="c">Cornelia Zanger (Hrsg.)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 260 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Markenkommunikation und Beziehungsmarketing</subfield><subfield code="x">2626-028X</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Digital Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telemarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zanger, Cornelia</subfield><subfield code="d">1953-</subfield><subfield code="0">(DE-588)132549492</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-658-38366-4</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034077518</subfield></datafield></record></collection> |
| id | DE-604.BV048811599 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:30:27Z |
| indexdate | 2024-07-10T09:46:37Z |
| institution | BVB |
| isbn | 9783658383657 |
| issn | 2626-028X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034077518 |
| oclc_num | 1363099508 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | XII, 260 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Markenkommunikation und Beziehungsmarketing |
| spelling | Eventforschung Events und ‚The New Normal' Cornelia Zanger (Hrsg.) Wiesbaden Springer Gabler [2023] XII, 260 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenkommunikation und Beziehungsmarketing 2626-028X Branding Digital Marketing Social Media Branding (Marketing) Telemarketing Internet marketing Social media Zanger, Cornelia 1953- (DE-588)132549492 edt Erscheint auch als Online-Ausgabe 978-3-658-38366-4 |
| spellingShingle | Eventforschung Events und ‚The New Normal' Branding Digital Marketing Social Media Branding (Marketing) Telemarketing Internet marketing Social media |
| title | Eventforschung Events und ‚The New Normal' |
| title_auth | Eventforschung Events und ‚The New Normal' |
| title_exact_search | Eventforschung Events und ‚The New Normal' |
| title_exact_search_txtP | Eventforschung Events und ‚The New Normal' |
| title_full | Eventforschung Events und ‚The New Normal' Cornelia Zanger (Hrsg.) |
| title_fullStr | Eventforschung Events und ‚The New Normal' Cornelia Zanger (Hrsg.) |
| title_full_unstemmed | Eventforschung Events und ‚The New Normal' Cornelia Zanger (Hrsg.) |
| title_short | Eventforschung |
| title_sort | eventforschung events und the new normal |
| title_sub | Events und ‚The New Normal' |
| topic | Branding Digital Marketing Social Media Branding (Marketing) Telemarketing Internet marketing Social media |
| topic_facet | Branding Digital Marketing Social Media Branding (Marketing) Telemarketing Internet marketing Social media |
| work_keys_str_mv | AT zangercornelia eventforschungeventsundthenewnormal |