Media Today: Mass Communication in a Converging World
Cover -- Half Title -- Title -- Copyright -- Dedication -- Brief Contents -- Detailed Contents -- Preface -- How to Use This Book -- Acknowledgments -- To the Student -- Part I The Nature and Business of Media -- 1 Understanding Mass Media, Convergence, and the Importance of Media Literacy -- Introd...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Routledge
2019
©2019 |
| Ausgabe: | 7th ed |
| Online-Zugang: | FKWA1 |
| Zusammenfassung: | Cover -- Half Title -- Title -- Copyright -- Dedication -- Brief Contents -- Detailed Contents -- Preface -- How to Use This Book -- Acknowledgments -- To the Student -- Part I The Nature and Business of Media -- 1 Understanding Mass Media, Convergence, and the Importance of Media Literacy -- Introducing Media Convergence -- Introducing Mass Communication -- The Elements of Communication -- Mass Communication Defined -- Mass Media and Convergence -- Mass Media, Culture, and Society -- How Do We Use the Mass Media in Our Daily Lives? -- How Do the Mass Media Influence Culture? -- Global Media Today & -- Culture: A Case Study of Convergence: Sony Corporation -- Media Literacy -- Principles of Media Literacy -- Media Literacy Tools -- The Benefits of a Media-Literate Perspective -- Key Terms -- Questions for Discussion and Critical Thinking -- Activity -- 2 Making Sense of Research on Media Effects and Media Culture -- The Nature of Mass Media Research -- The Early Years of Mass Media Research in the United States -- Searching for Community: Early Critical Studies Research -- Fearing Propaganda: Early Concerns About Persuasion -- Kids and Movies: Continuing Effects Research -- Social Relations and the Media -- The Limits of Propaganda: Limited Effects Research -- Consolidating the Mainstream Approach -- Studying Opinion and Behavior Change -- Studying What People Learn From Media -- Studying Why, When, and How People Use the Media -- Global Media Today & -- Culture: The Polysemy of Finding Nemo -- The Rise of Critical Approaches -- Moving From Mainstream Approaches to Critical Approaches -- Cultural Studies -- Historical Approaches to Cultural Studies -- Anthropological Approaches to Cultural Studies -- Linguistic and Literary Approaches to Cultural Studies -- Using Media Research to Develop Media Literacy Skills |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (497 pages) |
| ISBN: | 9780429951299 |
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| id | DE-604.BV048730101 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:57:21Z |
| indexdate | 2024-07-10T10:04:36Z |
| institution | BVB |
| isbn | 9780429951299 |
| language | English |
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| physical | 1 online resource (497 pages) |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| spelling | Turow, Joseph Verfasser aut Media Today Mass Communication in a Converging World 7th ed Milton Routledge 2019 ©2019 1 online resource (497 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Half Title -- Title -- Copyright -- Dedication -- Brief Contents -- Detailed Contents -- Preface -- How to Use This Book -- Acknowledgments -- To the Student -- Part I The Nature and Business of Media -- 1 Understanding Mass Media, Convergence, and the Importance of Media Literacy -- Introducing Media Convergence -- Introducing Mass Communication -- The Elements of Communication -- Mass Communication Defined -- Mass Media and Convergence -- Mass Media, Culture, and Society -- How Do We Use the Mass Media in Our Daily Lives? -- How Do the Mass Media Influence Culture? -- Global Media Today & -- Culture: A Case Study of Convergence: Sony Corporation -- Media Literacy -- Principles of Media Literacy -- Media Literacy Tools -- The Benefits of a Media-Literate Perspective -- Key Terms -- Questions for Discussion and Critical Thinking -- Activity -- 2 Making Sense of Research on Media Effects and Media Culture -- The Nature of Mass Media Research -- The Early Years of Mass Media Research in the United States -- Searching for Community: Early Critical Studies Research -- Fearing Propaganda: Early Concerns About Persuasion -- Kids and Movies: Continuing Effects Research -- Social Relations and the Media -- The Limits of Propaganda: Limited Effects Research -- Consolidating the Mainstream Approach -- Studying Opinion and Behavior Change -- Studying What People Learn From Media -- Studying Why, When, and How People Use the Media -- Global Media Today & -- Culture: The Polysemy of Finding Nemo -- The Rise of Critical Approaches -- Moving From Mainstream Approaches to Critical Approaches -- Cultural Studies -- Historical Approaches to Cultural Studies -- Anthropological Approaches to Cultural Studies -- Linguistic and Literary Approaches to Cultural Studies -- Using Media Research to Develop Media Literacy Skills Erscheint auch als Druck-Ausgabe 9781138579835 |
| spellingShingle | Turow, Joseph Media Today Mass Communication in a Converging World |
| title | Media Today Mass Communication in a Converging World |
| title_auth | Media Today Mass Communication in a Converging World |
| title_exact_search | Media Today Mass Communication in a Converging World |
| title_exact_search_txtP | Media Today Mass Communication in a Converging World |
| title_full | Media Today Mass Communication in a Converging World |
| title_fullStr | Media Today Mass Communication in a Converging World |
| title_full_unstemmed | Media Today Mass Communication in a Converging World |
| title_short | Media Today |
| title_sort | media today mass communication in a converging world |
| title_sub | Mass Communication in a Converging World |
| work_keys_str_mv | AT turowjoseph mediatodaymasscommunicationinaconvergingworld |