APA (7th ed.) Citation

Neeb, H. (2023). Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools (1st ed. 2023.). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-40450-5

Chicago Style (17th ed.) Citation

Neeb, Hans-Peter. Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools. 1st ed. 2023. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. https://doi.org/10.1007/978-3-658-40450-5.

MLA (9th ed.) Citation

Neeb, Hans-Peter. Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools. 1st ed. 2023. Springer Fachmedien Wiesbaden, 2023. https://doi.org/10.1007/978-3-658-40450-5.