APA (7th ed.) Citation

Wang, C. L. (2023). The Palgrave handbook of interactive marketing. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-14961-0

Chicago Style (17th ed.) Citation

Wang, Cheng Lu. The Palgrave Handbook of Interactive Marketing. Cham, Switzerland: Palgrave Macmillan, 2023. https://doi.org/10.1007/978-3-031-14961-0.

MLA (9th ed.) Citation

Wang, Cheng Lu. The Palgrave Handbook of Interactive Marketing. Palgrave Macmillan, 2023. https://doi.org/10.1007/978-3-031-14961-0.