Television in the streaming era: the global shift

"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides...

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Bibliographische Detailangaben
1. Verfasser: Chalaby, Jean 1965- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Cambridge, United Kingdom ; New York, NY Cambridge University Press 2023
Schriftenreihe:Development trajectories in global value chains
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides a full account of television's global shift, from the development of TV formats and transnational TV networks to the emergence of tech giants and global streaming platforms (e.g., Amazon Video Prime, Disney+, Netflix, or YouTube). It underlines the role played by infrastructure, notably subsea cable networks and data centres, and technology, including communications satellites, Content Delivery Networks (CDNs), cloud computing, and Machine Learning & Artificial Intelligence, in creating the new video ecosystem. The author combines theory with knowledge gathered during twenty years of research in the media industries and benefits from exclusive access to executives in television and tech firms to provide a uniquely fresh perspective"--
Beschreibung:Literaturverzeichnis Seite [199]-224
Beschreibung:xii, 235 Seiten Diagramme
ISBN:9781009199315
1009199315
9781009199261
1009199269