Marketing to the aging population: strategies and tools for companies in various industries
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
Springer
[2022]
|
| Series: | Management for professionals
|
| Subjects: | |
| Physical Description: | xv, 345 Seiten |
| ISBN: | 9783031130960 |
Staff View
MARC
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| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Age distribution (Demography) | |
| 650 | 4 | |a Industries | |
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Record in the Search Index
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| author | Moschis, George P. 1944- |
| author_GND | (DE-588)17027733X |
| author_facet | Moschis, George P. 1944- |
| author_role | aut |
| author_sort | Moschis, George P. 1944- |
| author_variant | g p m gp gpm |
| building | Verbundindex |
| bvnumber | BV048672814 |
| classification_rvk | QP 600 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1376412452 (DE-599)BVBBV048672814 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048672814 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:23:20Z |
| indexdate | 2024-07-10T09:45:42Z |
| institution | BVB |
| isbn | 9783031130960 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034047343 |
| oclc_num | 1376412452 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xv, 345 Seiten |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for professionals |
| spelling | Moschis, George P. 1944- Verfasser (DE-588)17027733X aut Marketing to the aging population strategies and tools for companies in various industries George P. Moschis Cham, Switzerland Springer [2022] © 2022 xv, 345 Seiten txt rdacontent n rdamedia nc rdacarrier Management for professionals Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s Älterer Mensch (DE-588)4141482-2 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Alter (DE-588)4001446-0 s Erscheint auch als Online-Ausgabe 978-3-031-13097-7 |
| spellingShingle | Moschis, George P. 1944- Marketing to the aging population strategies and tools for companies in various industries Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Älterer Mensch (DE-588)4141482-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| subject_GND | (DE-588)4141482-2 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4001446-0 |
| title | Marketing to the aging population strategies and tools for companies in various industries |
| title_auth | Marketing to the aging population strategies and tools for companies in various industries |
| title_exact_search | Marketing to the aging population strategies and tools for companies in various industries |
| title_exact_search_txtP | Marketing to the aging population strategies and tools for companies in various industries |
| title_full | Marketing to the aging population strategies and tools for companies in various industries George P. Moschis |
| title_fullStr | Marketing to the aging population strategies and tools for companies in various industries George P. Moschis |
| title_full_unstemmed | Marketing to the aging population strategies and tools for companies in various industries George P. Moschis |
| title_short | Marketing to the aging population |
| title_sort | marketing to the aging population strategies and tools for companies in various industries |
| title_sub | strategies and tools for companies in various industries |
| topic | Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Älterer Mensch (DE-588)4141482-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| topic_facet | Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Älterer Mensch Verbraucherverhalten Zielgruppe Alter |
| work_keys_str_mv | AT moschisgeorgep marketingtotheagingpopulationstrategiesandtoolsforcompaniesinvariousindustries |