Network radio ratings, 1932-1953: a history of prime time programs through the ratings of Nielsen, Crossley and Hooper

"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the yea...

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Bibliographic Details
Main Author: Ramsburg, Jim 1935- (Author)
Format: Electronic eBook
Language:English
Published: Jefferson, N.C. McFarland & Co., Inc., Publishers 2012
Subjects:
Online Access:DE-255
Summary:"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher
Physical Description:vii, 369 p

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!