Consuming crisis: commodifying care and COVID-19
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclecti...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London
SAGE Publications
[2023]
|
| Series: | social science for social justice
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University |
| Item Description: | Chapter 1: Whose ‘New Normal’?; Chapter 2: Beyond the Pretense of ‘Brand Activism’; Chapter 3: Distraction, Dreaming, and Angst; Chapter 4: The Future, In Bloom |
| Physical Description: | xii, 144 Seiten 160 grams |
| ISBN: | 9781529793963 9781529793970 |
Staff View
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TABLE OF CONTENTS About the Author Acknowledgements IX Preface x 1 Whose 'New Normal'? 1 Normal is Not a Neutral Concept National Culture, Neoliberalism, and Care The Rhetoric of the COVID-19 Crisis 1 5 ^θ Racial Capitalism and Constructions of Care and Comfort Where Next? ^ 22 2 Beyond the Pretense of 'Brand Activism' 3 26 The Politics of Care(lessness), (Dis)Comfort, and Commodification 2$ The Contradictions and Contortions of 'Woke-washing' and 'Femvertising' Consuming (Un)comfortable Multiculturalisms When Universities (Claim to) Care Caring (or, Consuming), Together? 38 59 72 82 Distraction, Dreaming, and Angst 85 Depictions and Discourses of Productivity Dial Μ for the Mirage of Memories 'Eat Out to Help Out' and the Animating Force of Angst 92 Ιθθ 108
TABLE OF CONTENTS vii Banana Bread's 'Moment' and the Class Politics of 4 Aesthetics of 'Ease' 114 Remember When? 120 The Future, In Bloom 123 References 126 Index 139 |
| adam_txt |
TABLE OF CONTENTS About the Author Acknowledgements IX Preface x 1 Whose 'New Normal'? 1 Normal is Not a Neutral Concept National Culture, Neoliberalism, and Care The Rhetoric of the COVID-19 Crisis 1 5 ^θ Racial Capitalism and Constructions of Care and Comfort Where Next? ^ 22 2 Beyond the Pretense of 'Brand Activism' 3 26 The Politics of Care(lessness), (Dis)Comfort, and Commodification 2$ The Contradictions and Contortions of 'Woke-washing' and 'Femvertising' Consuming (Un)comfortable Multiculturalisms When Universities (Claim to) Care Caring (or, Consuming), Together? 38 59 72 82 Distraction, Dreaming, and Angst 85 Depictions and Discourses of Productivity Dial Μ for the Mirage of Memories 'Eat Out to Help Out' and the Animating Force of Angst 92 Ιθθ 108
TABLE OF CONTENTS vii Banana Bread's 'Moment' and the Class Politics of 4 Aesthetics of 'Ease' 114 Remember When? 120 The Future, In Bloom 123 References 126 Index 139 |
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| spelling | Sobande, Francesca Verfasser (DE-588)1188893319 aut Consuming crisis commodifying care and COVID-19 Los Angeles ; London SAGE Publications [2023] © 2023 xii, 144 Seiten 160 grams txt rdacontent n rdamedia nc rdacarrier social science for social justice Chapter 1: Whose ‘New Normal’?; Chapter 2: Beyond the Pretense of ‘Brand Activism’; Chapter 3: Distraction, Dreaming, and Angst; Chapter 4: The Future, In Bloom Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University Pandemie (DE-588)4737034-8 gnd rswk-swf COVID-19 (DE-588)1206347392 gnd rswk-swf Konsumgesellschaft (DE-588)4165119-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Konsumgesellschaft (DE-588)4165119-4 s COVID-19 (DE-588)1206347392 s Pandemie (DE-588)4737034-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034028983&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sobande, Francesca Consuming crisis commodifying care and COVID-19 Pandemie (DE-588)4737034-8 gnd COVID-19 (DE-588)1206347392 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4737034-8 (DE-588)1206347392 (DE-588)4165119-4 (DE-588)4062644-1 |
| title | Consuming crisis commodifying care and COVID-19 |
| title_auth | Consuming crisis commodifying care and COVID-19 |
| title_exact_search | Consuming crisis commodifying care and COVID-19 |
| title_exact_search_txtP | Consuming crisis commodifying care and COVID-19 |
| title_full | Consuming crisis commodifying care and COVID-19 |
| title_fullStr | Consuming crisis commodifying care and COVID-19 |
| title_full_unstemmed | Consuming crisis commodifying care and COVID-19 |
| title_short | Consuming crisis |
| title_sort | consuming crisis commodifying care and covid 19 |
| title_sub | commodifying care and COVID-19 |
| topic | Pandemie (DE-588)4737034-8 gnd COVID-19 (DE-588)1206347392 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Pandemie COVID-19 Konsumgesellschaft Verbraucherverhalten |
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