Understanding Korean webtoon culture: transmedia storytelling, digital platforms, and genres

"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Cult...

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Bibliographische Detailangaben
1. Verfasser: Jin, Dal yong 1964- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Cambridge, Massachusetts Harvard University Asia Center 2023
Schriftenreihe:Harvard East Asian monographs 459
Schlagworte:
Zusammenfassung:"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption" - Provided by publisher
Beschreibung:Includes bibliographical references and index
Beschreibung:XIII, 230 Seiten Illustrationen, Diagramme
ISBN:9780674291324
9780674291317

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