APA (7th ed.) Citation

(2006). Handbook of qualitative research methods in marketing. Edward Elgar. https://doi.org/10.4337/9781847204127

Chicago Style (17th ed.) Citation

Handbook of Qualitative Research Methods in Marketing. Cheltenham ; Northampton, Mass: Edward Elgar, 2006. https://doi.org/10.4337/9781847204127.

MLA (9th ed.) Citation

Handbook of Qualitative Research Methods in Marketing. Edward Elgar, 2006. https://doi.org/10.4337/9781847204127.