Verfügbarkeit: #Share :: THWS Bibkatalog

#Share: building social media word of mouth

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Bibliographische Detailangaben
Hauptverfasser:	Wood, Natalie T. 1970- (VerfasserIn), Muñoz, Caroline K. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York Business Expert Press 2022
Ausgabe:	First edition
Schriftenreihe:	Digital and Social Media Marketing and Advertising Collection
Schlagworte:	Mund-zu-Mund-Werbung Social Media
Online-Zugang:	DE-573 DE-92 DE-863 DE-862 DE-2070s DE-91 DE-706 Volltext
Beschreibung:	1 Online-Ressource (xii, 204 Seiten)
ISBN:	9781637424155

Internformat

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505	8		\|a Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Chapter 1: Social Word of Mouth Marketing (sWOM) -- Chapter 2: The Social Consumer -- Chapter 3: Social Business -- Chapter 4: Storytelling -- Chapter 5: Social Influencers and Employee Advocates -- Chapter 6: The Power of Persuasion -- Chapter 7: Legal and Regulatory Issues -- About the Authors -- Index -- Adpage -- Backcover
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Datensatz im Suchindex

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author	Wood, Natalie T. 1970- Muñoz, Caroline K.
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author_role	aut aut
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contents	Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Chapter 1: Social Word of Mouth Marketing (sWOM) -- Chapter 2: The Social Consumer -- Chapter 3: Social Business -- Chapter 4: Storytelling -- Chapter 5: Social Influencers and Employee Advocates -- Chapter 6: The Power of Persuasion -- Chapter 7: Legal and Regulatory Issues -- About the Authors -- Index -- Adpage -- Backcover
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discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	First edition
format	Electronic eBook
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illustrated	Not Illustrated
index_date	2024-07-03T21:16:07Z
indexdate	2024-08-05T08:36:46Z
institution	BVB
isbn	9781637424155
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-034008003
oclc_num	1357532281
open_access_boolean
owner	DE-2070s DE-91 DE-BY-TUM DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-573 DE-706 DE-83
owner_facet	DE-2070s DE-91 DE-BY-TUM DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-573 DE-706 DE-83
physical	1 Online-Ressource (xii, 204 Seiten)
psigel	ZDB-191-BEX ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE ZDB-191-BEX TUM_Paketkauf_2023
publishDate	2022
publishDateSearch	2022
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publisher	Business Expert Press
record_format	marc
series2	Digital and Social Media Marketing and Advertising Collection
spellingShingle	Wood, Natalie T. 1970- Muñoz, Caroline K. #Share building social media word of mouth Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Chapter 1: Social Word of Mouth Marketing (sWOM) -- Chapter 2: The Social Consumer -- Chapter 3: Social Business -- Chapter 4: Storytelling -- Chapter 5: Social Influencers and Employee Advocates -- Chapter 6: The Power of Persuasion -- Chapter 7: Legal and Regulatory Issues -- About the Authors -- Index -- Adpage -- Backcover Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)4509885-2 (DE-588)4639271-3
title	#Share building social media word of mouth
title_alt	Share
title_auth	#Share building social media word of mouth
title_exact_search	#Share building social media word of mouth
title_exact_search_txtP	#Share building social media word of mouth
title_full	#Share building social media word of mouth Natalie T. Wood and Caroline K. Muñoz
title_fullStr	#Share building social media word of mouth Natalie T. Wood and Caroline K. Muñoz
title_full_unstemmed	#Share building social media word of mouth Natalie T. Wood and Caroline K. Muñoz
title_short	#Share
title_sort	share building social media word of mouth
title_sub	building social media word of mouth
topic	Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	Mund-zu-Mund-Werbung Social Media
url	https://portal.igpublish.com/iglibrary/search/BEPB0001257.html
work_keys_str_mv	AT woodnataliet sharebuildingsocialmediawordofmouth AT munozcarolinek sharebuildingsocialmediawordofmouth AT woodnataliet share AT munozcarolinek share

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