Fashion brand stories:
"Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies ex...
Gespeichert in:
| Vorheriger Titel: | Hancock, Joseph Brand/story |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; Oxford ; New Delhi ; Sydney
Bloomsbury Visual Arts
2022
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Zusammenfassung: | "Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"-- |
| Beschreibung: | Originally published under title: Brand/story, 2009 Includes bibliographical references and index |
| Beschreibung: | xviii, 196 Seiten Illustrationen |
| ISBN: | 9781350135543 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048625197 | ||
| 003 | DE-604 | ||
| 005 | 20230418 | ||
| 007 | t | ||
| 008 | 221228s2022 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781350135543 |c paperback |9 978-1-3501-3554-3 | ||
| 035 | |a (OCoLC)1350410670 | ||
| 035 | |a (DE-599)KXP1794322566 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-11 | ||
| 082 | 0 | |a 746.9/20688 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Hancock, Joseph |e Verfasser |0 (DE-588)1062658973 |4 aut | |
| 240 | 1 | 0 | |a Brand/story |
| 245 | 1 | 0 | |a Fashion brand stories |c Joseph H. Hancock, II |
| 250 | |a Third edition | ||
| 264 | 1 | |a London ; New York ; Oxford ; New Delhi ; Sydney |b Bloomsbury Visual Arts |c 2022 | |
| 300 | |a xviii, 196 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Originally published under title: Brand/story, 2009 | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"-- | |
| 653 | 0 | |a Fashion merchandising | |
| 653 | 0 | |a Advertising / Fashion | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Advertising / Brand name products | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-3501-3556-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-3501-3557-4 |
| 780 | 0 | 0 | |i Vorangegangen ist |a Hancock, Joseph |t Brand/story |b Second edition |d New York : Fairchild Books, 2016 |h xix, 206 Seiten |z 9781501300028 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034000326 | ||
Datensatz im Suchindex
| _version_ | 1804184751640150016 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hancock, Joseph |
| author_GND | (DE-588)1062658973 |
| author_facet | Hancock, Joseph |
| author_role | aut |
| author_sort | Hancock, Joseph |
| author_variant | j h jh |
| building | Verbundindex |
| bvnumber | BV048625197 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1350410670 (DE-599)KXP1794322566 |
| dewey-full | 746.9/20688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.9/20688 |
| dewey-search | 746.9/20688 |
| dewey-sort | 3746.9 520688 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| discipline_str_mv | Kunstgeschichte Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02458nam a2200433 c 4500</leader><controlfield tag="001">BV048625197</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230418 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">221228s2022 xxua||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781350135543</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-3501-3554-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1350410670</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1794322566</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">746.9/20688</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hancock, Joseph</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1062658973</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Brand/story</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fashion brand stories</subfield><subfield code="c">Joseph H. Hancock, II</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York ; Oxford ; New Delhi ; Sydney</subfield><subfield code="b">Bloomsbury Visual Arts</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 196 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Originally published under title: Brand/story, 2009</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Advertising / Fashion</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Advertising / Brand name products</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-3501-3556-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-3501-3557-4</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Vorangegangen ist</subfield><subfield code="a">Hancock, Joseph</subfield><subfield code="t">Brand/story</subfield><subfield code="b">Second edition</subfield><subfield code="d">New York : Fairchild Books, 2016</subfield><subfield code="h">xix, 206 Seiten</subfield><subfield code="z">9781501300028</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034000326</subfield></datafield></record></collection> |
| id | DE-604.BV048625197 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:14:57Z |
| indexdate | 2024-07-10T09:44:19Z |
| institution | BVB |
| isbn | 9781350135543 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034000326 |
| oclc_num | 1350410670 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xviii, 196 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Bloomsbury Visual Arts |
| record_format | marc |
| spelling | Hancock, Joseph Verfasser (DE-588)1062658973 aut Brand/story Fashion brand stories Joseph H. Hancock, II Third edition London ; New York ; Oxford ; New Delhi ; Sydney Bloomsbury Visual Arts 2022 xviii, 196 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Originally published under title: Brand/story, 2009 Includes bibliographical references and index "Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"-- Fashion merchandising Advertising / Fashion Branding (Marketing) Advertising / Brand name products Erscheint auch als Online-Ausgabe, PDF 978-1-3501-3556-7 Erscheint auch als Online-Ausgabe, EPUB 978-1-3501-3557-4 Vorangegangen ist Hancock, Joseph Brand/story Second edition New York : Fairchild Books, 2016 xix, 206 Seiten 9781501300028 |
| spellingShingle | Hancock, Joseph Fashion brand stories |
| title | Fashion brand stories |
| title_alt | Brand/story |
| title_auth | Fashion brand stories |
| title_exact_search | Fashion brand stories |
| title_exact_search_txtP | Fashion brand stories |
| title_full | Fashion brand stories Joseph H. Hancock, II |
| title_fullStr | Fashion brand stories Joseph H. Hancock, II |
| title_full_unstemmed | Fashion brand stories Joseph H. Hancock, II |
| title_old | Hancock, Joseph Brand/story |
| title_short | Fashion brand stories |
| title_sort | fashion brand stories |
| work_keys_str_mv | AT hancockjoseph brandstory AT hancockjoseph fashionbrandstories |