Verfügbarkeit: Promoting consumer engagement through emotional branding and sensory marketing

Promoting consumer engagement through emotional branding and sensory marketing:

This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights.

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Gupta, Monika 1974- (HerausgeberIn), Jindal, Priya 1978- (HerausgeberIn), Bansal, Shubhi 1997- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey, Pennsylvania IGI Global 2023
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Advertising > Psychological aspects Branding (Marketing) Internet marketing Customer relations
Online-Zugang:	DE-863 DE-862 DE-83 DE-91 DE-706 DE-898 DE-1050 URL des Erstveröffentlichers
Zusammenfassung:	This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights.
Beschreibung:	1 Online-Ressource (some color)
ISBN:	9781668458990
DOI:	10.4018/978-1-6684-5897-6

Internformat

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isbn	9781668458990
language	English
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
spellingShingle	Promoting consumer engagement through emotional branding and sensory marketing Advertising Psychological aspects Branding (Marketing) Internet marketing Customer relations
title	Promoting consumer engagement through emotional branding and sensory marketing
title_auth	Promoting consumer engagement through emotional branding and sensory marketing
title_exact_search	Promoting consumer engagement through emotional branding and sensory marketing
title_exact_search_txtP	Promoting consumer engagement through emotional branding and sensory marketing
title_full	Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal
title_fullStr	Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal
title_full_unstemmed	Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal
title_short	Promoting consumer engagement through emotional branding and sensory marketing
title_sort	promoting consumer engagement through emotional branding and sensory marketing
topic	Advertising Psychological aspects Branding (Marketing) Internet marketing Customer relations
topic_facet	Advertising Psychological aspects Branding (Marketing) Internet marketing Customer relations
url	https://doi.org/10.4018/978-1-6684-5897-6
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