Implementing automation initiatives in companies to create better-connected experiences:

This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and op...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Remondes, Jorge 1971- (HerausgeberIn), Teixeira, Sandrina 1975- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania IGI Global 2022
Schlagworte:
Online-Zugang:DE-83
DE-91
DE-706
DE-898
DE-1050
URL des Erstveröffentlichers
Zusammenfassung:This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process.
Beschreibung:1 Online-Ressource (chiefly color)
ISBN:9781668455401
DOI:10.4018/978-1-6684-5538-8

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen