Navigating the metaverse: a guide to limitless possibilities in a web 3.0 world
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2022]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxi, 250 Seiten Illustrationen |
| ISBN: | 9781119898993 |
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MARC
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Record in the Search Index
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| adam_text | Contents Foreword by Yat Siu, Chairman of the Board, Animoca Brands Introduction Why Should Businesses Care About the Metaverse Economy? Who Should Read This Book How We Structured the Book Part I Getting to Know the Metaverse and Metaverse Economy Chapter 1 A Primer on the Metaverse Terminology What Is the Metaverse? Putting the Metaverse in Historical Context A Universe in the Palm of Your Hand Interoperability Is Key to the Metaverse’s Future Chapter 2 What Is the Metaverse Economy? How Does Currency Work in the Metaverse? Entering and Advancing in the Metaverse Tokenomics The Rise of Community Commerce Power to the Player: Decentralized Governance V ix xi xiii xvi xvii 1 3 4 8 15 17 18 25 29 31 35 43 45
y¡ Contents -.ЙУЛ Я. · ֊. Four Key NFT Distribution Channels NFT-Based Metaverse Revenue Model Extra Guidance from the Authors Part II 46 49 62 Building a Strategy for the Metaverse Economy 65 Chapter 3 Building a Business Case for the Metaverse 67 Business Challenges 67 Is the Metaverse a Blip or a Trend? 72 The NFT Market Statistics 72 Key Value Propositions of the Metaverse Economy for Brands 75 Timing Is Everything 81 Crossing the Chasm of Metaverse Adoption 83 The Business Impact of Web 3.0 Technology 84 Extra Guidance from the Authors 88 Chapter 4 Meet the Metaverse Consumers 91 Demographics 91 The Three Flavors of User Engagement 96 Metaverse Mindsets 100 Importance of Avatars to the Metaverse and Digital Identity 110 Extra Guidance from the Authors 113 Chapter 5 New Business Opportunities in the Metaverse 115 Metaverse Business and Job Concepts Metaverse Metrics Extra Guidance from the Authors 116 124 129
Contents Chapter 6 Key Segments of NFT Commercialization Marketplaces (Fan) Token Offerings Fantasy Games and Collectibles Metaverse dApps Other Avenues to Explore Extra Guidance from the Authors Part III vii 131 132 136 138 140 146 151 Metaverse Product Development, Action Framework, and Future Perspectives 153 Chapter 7 NFT Deep Dive What Is an NFT? Types of NFTs How Do NFTs Fit in the Metaverse Economy? Key Considerations for NFT Design and Purpose Extra Guidance from the Authors 155 156 157 Chapter 8 Putting Together an Action Plan Discover Learn Build a Case Connect to the Community Get IP into the Metaverse Prepare for Tomorrow Extra Guidance from the Authors 183 185 186 188 190 192 194 195 Chapter 9 Perspectives on Tomorrow’s Metaverse Grow with the Community Plug into the Technology Trifecta 197 197 199 158 165 180
v¡¡¡ Contents ·-: ■՛’ í·, .-- ՜՛г ՚ -՛ ^’՚ Л’ІН№^ Ж№іМ» Юи МѴИФ(|ІЖ«ММ4ІГ4МЮМѴ ѴШММаММИв^ Experience Is King Make the Right Play in theEconomy Final Guidance fromthe Authors Go Boldly 201 204 220 223 About Upland 225 References 227 Acknowledgments 233 About the Authors 237 Index 241
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| adam_txt |
Contents Foreword by Yat Siu, Chairman of the Board, Animoca Brands Introduction Why Should Businesses Care About the Metaverse Economy? Who Should Read This Book How We Structured the Book Part I Getting to Know the Metaverse and Metaverse Economy Chapter 1 A Primer on the Metaverse Terminology What Is the Metaverse? Putting the Metaverse in Historical Context A Universe in the Palm of Your Hand Interoperability Is Key to the Metaverse’s Future Chapter 2 What Is the Metaverse Economy? How Does Currency Work in the Metaverse? Entering and Advancing in the Metaverse Tokenomics The Rise of Community Commerce Power to the Player: Decentralized Governance V ix xi xiii xvi xvii 1 3 4 8 15 17 18 25 29 31 35 43 45
y¡ Contents -.ЙУЛ'Я.'·'֊.' Four Key NFT Distribution Channels NFT-Based Metaverse Revenue Model Extra Guidance from the Authors Part II 46 49 62 Building a Strategy for the Metaverse Economy 65 Chapter 3 Building a Business Case for the Metaverse 67 Business Challenges 67 Is the Metaverse a Blip or a Trend? 72 The NFT Market Statistics 72 Key Value Propositions of the Metaverse Economy for Brands 75 Timing Is Everything 81 Crossing the Chasm of Metaverse Adoption 83 The Business Impact of Web 3.0 Technology 84 Extra Guidance from the Authors 88 Chapter 4 Meet the Metaverse Consumers 91 Demographics 91 The Three Flavors of User Engagement 96 Metaverse Mindsets 100 Importance of Avatars to the Metaverse and Digital Identity 110 Extra Guidance from the Authors 113 Chapter 5 New Business Opportunities in the Metaverse 115 Metaverse Business and Job Concepts Metaverse Metrics Extra Guidance from the Authors 116 124 129
Contents Chapter 6 Key Segments of NFT Commercialization Marketplaces (Fan) Token Offerings Fantasy Games and Collectibles Metaverse dApps Other Avenues to Explore Extra Guidance from the Authors Part III vii 131 132 136 138 140 146 151 Metaverse Product Development, Action Framework, and Future Perspectives 153 Chapter 7 NFT Deep Dive What Is an NFT? Types of NFTs How Do NFTs Fit in the Metaverse Economy? Key Considerations for NFT Design and Purpose Extra Guidance from the Authors 155 156 157 Chapter 8 Putting Together an Action Plan Discover Learn Build a Case Connect to the Community Get IP into the Metaverse Prepare for Tomorrow Extra Guidance from the Authors 183 185 186 188 190 192 194 195 Chapter 9 Perspectives on Tomorrow’s Metaverse Grow with the Community Plug into the Technology Trifecta 197 197 199 158 165 180
v¡¡¡ Contents '·-: ■՛’ í·, .-- ՜՛г ՚ -՛ ^’՚ Л’ІН№^ Ж№іМ» Юи МѴИФ(|ІЖ«ММ4ІГ4МЮМѴ ѴШММаММИв^ Experience Is King Make the Right Play in theEconomy Final Guidance fromthe Authors Go Boldly 201 204 220 223 About Upland 225 References 227 Acknowledgments 233 About the Authors 237 Index 241 |
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| spelling | Hackl, Cathy Verfasser aut Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) Hoboken, New Jersey Wiley [2022] © 2022 xxi, 250 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Metaversum (DE-588)126084787X gnd rswk-swf Virtuelle Realität (DE-588)4399931-1 gnd rswk-swf Metaversum (DE-588)126084787X s Virtuelle Realität (DE-588)4399931-1 s Electronic Commerce (DE-588)4592128-3 s DE-604 Lueth, Dirk Verfasser aut Di Bartolo, Tommaso Verfasser aut Arkontaky, John edt Siu, Yat Sonstige oth Erscheint auch als Online-Ausgabe, PDF 978-1-119-89900-6 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-89901-3 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033973912&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hackl, Cathy Lueth, Dirk Di Bartolo, Tommaso Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Electronic Commerce (DE-588)4592128-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
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| title | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
| title_auth | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
| title_exact_search | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
| title_exact_search_txtP | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
| title_full | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
| title_fullStr | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
| title_full_unstemmed | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
| title_short | Navigating the metaverse |
| title_sort | navigating the metaverse a guide to limitless possibilities in a web 3 0 world |
| title_sub | a guide to limitless possibilities in a web 3.0 world |
| topic | Electronic Commerce (DE-588)4592128-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
| topic_facet | Electronic Commerce Metaversum Virtuelle Realität |
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