"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral u...

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Bibliographic Details

Main Author:	Sikarskie, Amanda Grace 1982- (Author)
Format:	Electronic eBook
Language:	English
Published:	London, UK Bloomsbury Visual Arts 2022
Subjects:	Branding (Marketing) / China Celebrities / China Men / China Fame / Psychological aspects Stratégie de marque / Chine Célébrités / Chine Hommes / Chine Renommée / Aspect psychologique Branding (Marketing) Celebrities Men China Electronic books
Online Access:	DE-523 DE-523 URL des Erstveröffentlichers
Summary:	"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."--
Item Description:	Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2023
Physical Description:	1 Online-Ressource (xiv, 178 Seiten)
ISBN:	9781350283343 9781350283336 9781350283329
DOI:	10.5040/9781350283343