Male idols and branding in Chinese luxury: fashion, cosmetics, and popular culture
"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral u...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, UK
Bloomsbury Visual Arts
2022
|
| Schlagworte: | |
| Online-Zugang: | DE-523 DE-523 URL des Erstveröffentlichers |
| Zusammenfassung: | "Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."-- |
| Beschreibung: | Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2023 |
| Beschreibung: | 1 Online-Ressource (xiv, 178 Seiten) |
| ISBN: | 9781350283343 9781350283336 9781350283329 |
| DOI: | 10.5040/9781350283343 |
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| index_date | 2024-07-03T21:08:48Z |
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| isbn | 9781350283343 9781350283336 9781350283329 |
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| spelling | Sikarskie, Amanda Grace 1982- Verfasser (DE-588)1102229938 aut Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie London, UK Bloomsbury Visual Arts 2022 1 Online-Ressource (xiv, 178 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2023 "Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."-- Branding (Marketing) / China Celebrities / China Men / China Fame / Psychological aspects Stratégie de marque / Chine Célébrités / Chine Hommes / Chine Renommée / Aspect psychologique Branding (Marketing) Celebrities Men China Electronic books Erscheint auch als Druck-Ausgabe, Hardcover 978-1-3502-8331-2 https://doi.org/10.5040/9781350283343?locatt=label:secondary_bloomsburyCollections Verlag URL des Erstveröffentlichers |
| spellingShingle | Sikarskie, Amanda Grace 1982- Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_auth | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_exact_search | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_exact_search_txtP | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_full | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie |
| title_fullStr | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie |
| title_full_unstemmed | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie |
| title_short | Male idols and branding in Chinese luxury |
| title_sort | male idols and branding in chinese luxury fashion cosmetics and popular culture |
| title_sub | fashion, cosmetics, and popular culture |
| url | https://doi.org/10.5040/9781350283343?locatt=label:secondary_bloomsburyCollections |
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