Bertini, M., & Koenigsberg, O. (2020). The Ends Game : how smart companies stop selling products and start delivering value: How smart companies stop selling products and start delivering value. MIT Press.
Chicago Style (17th ed.) CitationBertini, Marco, and Oded Koenigsberg. The Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value: How Smart Companies Stop Selling Products and Start Delivering Value. [Cambridge, Massachusetts]: MIT Press, 2020.
MLA (9th ed.) CitationBertini, Marco, and Oded Koenigsberg. The Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value: How Smart Companies Stop Selling Products and Start Delivering Value. MIT Press, 2020.
Warning: These citations may not always be 100% accurate.