To boldly go: marketing the myth of Star Trek
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Bloomsbury Academic
2023
|
| Edition: | Paperback edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | First published in 2018 |
| Physical Description: | X, 303 Seiten |
| ISBN: | 9781350252363 9781788310086 |
Staff View
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Contents List of Illustrations Acknowledgements vii ix 1 Introduction Beyond Roddenberry: Star Trek and the New Mythology Persuasive Words and Outright Lies: A Brief History of Myth Myth in the Age of Star Trek 1 2 3 7 14 Myth and Early US TV Introduction ‘Who Mourns for Adonais?’ Remediating Myth: The Cinematic Epic Demographic Pitches and A New Search for Legitimacy Science Fiction Myths Superheroes and Camp: Remediating the Comic Book Conclusion The New Mythology Introduction Continuity and Discontinuity: New Myths and Old Process Retelling Myth in Star Trek’s Future: Competing Discourses History and Star Trek: ‘Myth’ in Quotations Sci-Fi Sirens: Myth and ‘Myth’ Conclusion v 23 23 25 29 40 44 49 54 57 57 58 63 76 87 94
Contents 3 Star Trek Title Sequences and Cosmology as Myth Introduction Cosmology, Myth and Science Cosmology and the Creative Arts The Original Series (1966- 9) Star Trek: The Next Generation (1988- 94) Star Trek: Deep Space Nine (1993- 9) Star Trek: Voyager (1995- 2001) Enterprise (2001- 5) Conclusion 95 95 97 99 105 113 117 123 125 139 4 Fans, Bards and Rituals Introduction Myth and Ritual Theory Bardic Television Pilgrimage and Star Trek: The Experience Disneyland and Las Vegas: Three-Dimensional Texts Fan as Character/Hero and Identity Play Future’s Past, Past Futures Playing with the Reality Experience Pilgrimage, Transformation and Control Beyond The Experience Fans as Internet Bards Conclusion 141 141 142 148 153 156 160 166 173 176 179 181 187 Conclude . Then Reboot 189 Afterword Notes Bibliography Index 197 201 261 294
Sean Redmond, Deakin University, Australia G. A. Foster, University of Nebraska-Lincoln, Choice Today's media, cinema and TV screens are host to new manifestations of myth, their modes of storytelling radically transformed from those of ancient Greece. They present us with narratives of contemporary customs and belief systems: our modern-day myths. Djoymi Baker's insightful study argues that the tools of transmedia merchandising and promotional material shape viewers' experiences of the hit television series Star Trek, to reinforce the mythology of the gargantuan franchise. Media marketing utilises the show's method of recycling the narratives of classical heritage, yet it also looks forward to the future. In this way, it reminds consumers of the Star Trek story's ongoing centrality within popular culture, whether in the form of the original 1 960s series, the later additions such as Voyager and Discovery, or J. J. Abrams' 'reboot' films. Chapters examine how oral and literary traditions have influenced the series structure and its commercial image, how the cosmological role of humanity and the Earth are explored In title sequences across various Star Trek media platforms, and the multi-faceted way in which Internet, video game and event spin-offs create rituals to consolidate the space opera's fan base. In her afterword to this new edition, Baker extends her analysis to the recently released Star Trek: Short Treks (201 8-), Star Trek: Picard (2020-), Star Trek: Lower Decks (2020-). and Star Trek: Strange New Worlds (2022-). In doing so. she underscores the continuing
significance of myth in this unprecedented era of expansion for the entire Star Trek enterprise. is Lecturer in Cinema Studies at RMIT University. Australia, and wrote the first edition of To Boldly Go in her former position at the University of Melbourne. With a background in the television industry, she writes on myth in popular culture, film and television genres, the ethics of non-human representation, and children's screen cultures. Djoymi is the co-author, with Constantine Santas. James Μ. Wilson, and Maria Colavito, of The Encyclopedia of Epic Films (Rowman Littlefield 201 4). |
| adam_txt |
Contents List of Illustrations Acknowledgements vii ix 1 Introduction Beyond Roddenberry: Star Trek and the New Mythology Persuasive Words and Outright Lies: A Brief History of Myth Myth in the Age of Star Trek 1 2 3 7 14 Myth and Early US TV Introduction ‘Who Mourns for Adonais?’ Remediating Myth: The Cinematic Epic Demographic Pitches and A New Search for Legitimacy Science Fiction Myths Superheroes and Camp: Remediating the Comic Book Conclusion The New Mythology Introduction Continuity and Discontinuity: New Myths and Old Process Retelling Myth in Star Trek’s Future: Competing Discourses History and Star Trek: ‘Myth’ in Quotations Sci-Fi Sirens: Myth and ‘Myth’ Conclusion v 23 23 25 29 40 44 49 54 57 57 58 63 76 87 94
Contents 3 Star Trek Title Sequences and Cosmology as Myth Introduction Cosmology, Myth and Science Cosmology and the Creative Arts The Original Series (1966- 9) Star Trek: The Next Generation (1988- 94) Star Trek: Deep Space Nine (1993- 9) Star Trek: Voyager (1995- 2001) Enterprise (2001- 5) Conclusion 95 95 97 99 105 113 117 123 125 139 4 Fans, Bards and Rituals Introduction Myth and Ritual Theory Bardic Television Pilgrimage and Star Trek: The Experience Disneyland and Las Vegas: Three-Dimensional Texts Fan as Character/Hero and Identity Play Future’s Past, Past Futures Playing with the Reality Experience Pilgrimage, Transformation and Control Beyond The Experience Fans as Internet Bards Conclusion 141 141 142 148 153 156 160 166 173 176 179 181 187 Conclude . Then Reboot 189 Afterword Notes Bibliography Index 197 201 261 294
Sean Redmond, Deakin University, Australia G. A. Foster, University of Nebraska-Lincoln, Choice Today's media, cinema and TV screens are host to new manifestations of myth, their modes of storytelling radically transformed from those of ancient Greece. They present us with narratives of contemporary customs and belief systems: our modern-day myths. Djoymi Baker's insightful study argues that the tools of transmedia merchandising and promotional material shape viewers' experiences of the hit television series Star Trek, to reinforce the mythology of the gargantuan franchise. Media marketing utilises the show's method of recycling the narratives of classical heritage, yet it also looks forward to the future. In this way, it reminds consumers of the Star Trek story's ongoing centrality within popular culture, whether in the form of the original 1 960s series, the later additions such as Voyager and Discovery, or J. J. Abrams' 'reboot' films. Chapters examine how oral and literary traditions have influenced the series structure and its commercial image, how the cosmological role of humanity and the Earth are explored In title sequences across various Star Trek media platforms, and the multi-faceted way in which Internet, video game and event spin-offs create rituals to consolidate the space opera's fan base. In her afterword to this new edition, Baker extends her analysis to the recently released Star Trek: Short Treks (201 8-), Star Trek: Picard (2020-), Star Trek: Lower Decks (2020-). and Star Trek: Strange New Worlds (2022-). In doing so. she underscores the continuing
significance of myth in this unprecedented era of expansion for the entire Star Trek enterprise. is Lecturer in Cinema Studies at RMIT University. Australia, and wrote the first edition of To Boldly Go in her former position at the University of Melbourne. With a background in the television industry, she writes on myth in popular culture, film and television genres, the ethics of non-human representation, and children's screen cultures. Djoymi is the co-author, with Constantine Santas. James Μ. Wilson, and Maria Colavito, of The Encyclopedia of Epic Films (Rowman Littlefield 201 4). |
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| spelling | Baker, Djoymi 1972- Verfasser (DE-588)1154620360 aut To boldly go marketing the myth of Star Trek Djoymi Baker Paperback edition London Bloomsbury Academic 2023 X, 303 Seiten txt rdacontent n rdamedia nc rdacarrier First published in 2018 Star trek (DE-588)4247477-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Star trek (DE-588)4247477-2 u Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Online-Ausgabe, PDF 978-1-8386-0974-0 Erscheint auch als Online-Ausgabe 978-1-8386-0973-3 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033937508&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033937508&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | To boldly go marketing the myth of Star Trek |
| title_auth | To boldly go marketing the myth of Star Trek |
| title_exact_search | To boldly go marketing the myth of Star Trek |
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| title_full | To boldly go marketing the myth of Star Trek Djoymi Baker |
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| title_short | To boldly go |
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| topic | Star trek (DE-588)4247477-2 gnd Marketing (DE-588)4037589-4 gnd |
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