Algorithmic Marketing and EU Law on Unfair Commercial Practices:
Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers' interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch Software E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2022
Imprint: Springer 2022 |
| Ausgabe: | 1st ed. 2022 |
| Schriftenreihe: | Law, Governance and Technology Series
50 |
| Schlagworte: | |
| Online-Zugang: | BTU01 GEM01 TUM01 UBM01 UBY01 UER01 Volltext |
| Zusammenfassung: | Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers' interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices |
| Beschreibung: | 1 Online-Ressource (XV, 274 Seiten 1 illus.) |
| ISBN: | 9783031136030 |
| DOI: | 10.1007/978-3-031-13603-0 |
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| isbn | 9783031136030 |
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| spelling | Galli, Federico Verfasser aut Algorithmic Marketing and EU Law on Unfair Commercial Practices by Federico Galli 1st ed. 2022 Cham Springer International Publishing 2022 Imprint: Springer 2022 1 Online-Ressource (XV, 274 Seiten 1 illus.) txt rdacontent c rdamedia cr rdacarrier Law, Governance and Technology Series 50 Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers' interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices IT Law, Media Law, Intellectual Property Commercial Law Information technology-Law and legislation Mass media-Law and legislation Commercial law Erscheint auch als Druck-Ausgabe 9783031136023 Erscheint auch als Druck-Ausgabe 9783031136047 Erscheint auch als Druck-Ausgabe 9783031136054 https://doi.org/10.1007/978-3-031-13603-0 Verlag URL des Erstveröffentlichers Volltext text file PDF rda |
| spellingShingle | Galli, Federico Algorithmic Marketing and EU Law on Unfair Commercial Practices IT Law, Media Law, Intellectual Property Commercial Law Information technology-Law and legislation Mass media-Law and legislation Commercial law |
| title | Algorithmic Marketing and EU Law on Unfair Commercial Practices |
| title_auth | Algorithmic Marketing and EU Law on Unfair Commercial Practices |
| title_exact_search | Algorithmic Marketing and EU Law on Unfair Commercial Practices |
| title_exact_search_txtP | Algorithmic Marketing and EU Law on Unfair Commercial Practices |
| title_full | Algorithmic Marketing and EU Law on Unfair Commercial Practices by Federico Galli |
| title_fullStr | Algorithmic Marketing and EU Law on Unfair Commercial Practices by Federico Galli |
| title_full_unstemmed | Algorithmic Marketing and EU Law on Unfair Commercial Practices by Federico Galli |
| title_short | Algorithmic Marketing and EU Law on Unfair Commercial Practices |
| title_sort | algorithmic marketing and eu law on unfair commercial practices |
| topic | IT Law, Media Law, Intellectual Property Commercial Law Information technology-Law and legislation Mass media-Law and legislation Commercial law |
| topic_facet | IT Law, Media Law, Intellectual Property Commercial Law Information technology-Law and legislation Mass media-Law and legislation Commercial law |
| url | https://doi.org/10.1007/978-3-031-13603-0 |
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