Customer needs and strategic management: left-right circles analysis
"Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and ad...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey
World Scientific
[2022]
|
| Schlagworte: | |
| Online-Zugang: | UEI03 |
| Zusammenfassung: | "Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives." |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xv, 165 Seiten) Illustrationen |
| ISBN: | 9789811252891 |
Internformat
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| 520 | 3 | |a "Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives." | |
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Datensatz im Suchindex
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| author | Chan, Andrew Chi-fai Ko, Joseph H. L. Wong, Conrad Tai, Diamond |
| author_GND | (DE-588)171519825 (DE-588)1281453587 (DE-588)1281454958 (DE-588)1281455989 |
| author_facet | Chan, Andrew Chi-fai Ko, Joseph H. L. Wong, Conrad Tai, Diamond |
| author_role | aut aut aut aut |
| author_sort | Chan, Andrew Chi-fai |
| author_variant | a c f c acf acfc j h l k jhl jhlk c w cw d t dt |
| building | Verbundindex |
| bvnumber | BV048546700 |
| classification_rvk | QM 330 QP 320 QP 620 |
| collection | ZDB-124-WOP |
| ctrlnum | (OCoLC)1390811218 (DE-599)BVBBV048546700 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV048546700 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:56:12Z |
| indexdate | 2024-07-10T09:41:07Z |
| institution | BVB |
| isbn | 9789811252891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033923176 |
| oclc_num | 1390811218 |
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| physical | 1 Online-Ressource (xv, 165 Seiten) Illustrationen |
| psigel | ZDB-124-WOP |
| publishDate | 2022 |
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| publisher | World Scientific |
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| spelling | Chan, Andrew Chi-fai Verfasser (DE-588)171519825 aut Customer needs and strategic management left-right circles analysis Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong, Diamond Tai New Jersey World Scientific [2022] © 2022 1 Online-Ressource (xv, 165 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes index "Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives." Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Strategisches Management / (DE-627)091393116 / (DE-2867)18029-0 Beziehungsmarketing / (DE-627)091354323 / (DE-2867)19133-0 Kundenzufriedenheit / (DE-627)09137328X / (DE-2867)24785-4 Consumer satisfaction Customer relations Management Unternehmen (DE-588)4061963-1 s Strategisches Management (DE-588)4124261-0 s Kundenmanagement (DE-588)4236865-0 s DE-604 Ko, Joseph H. L. Verfasser (DE-588)1281453587 aut Wong, Conrad Verfasser (DE-588)1281454958 aut Tai, Diamond Verfasser (DE-588)1281455989 aut Erscheint auch als Druck-Ausgabe 978-981-12-5288-4 |
| spellingShingle | Chan, Andrew Chi-fai Ko, Joseph H. L. Wong, Conrad Tai, Diamond Customer needs and strategic management left-right circles analysis Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4061963-1 (DE-588)4236865-0 |
| title | Customer needs and strategic management left-right circles analysis |
| title_auth | Customer needs and strategic management left-right circles analysis |
| title_exact_search | Customer needs and strategic management left-right circles analysis |
| title_exact_search_txtP | Customer needs and strategic management left-right circles analysis |
| title_full | Customer needs and strategic management left-right circles analysis Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong, Diamond Tai |
| title_fullStr | Customer needs and strategic management left-right circles analysis Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong, Diamond Tai |
| title_full_unstemmed | Customer needs and strategic management left-right circles analysis Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong, Diamond Tai |
| title_short | Customer needs and strategic management |
| title_sort | customer needs and strategic management left right circles analysis |
| title_sub | left-right circles analysis |
| topic | Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Strategisches Management Unternehmen Kundenmanagement |
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