Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2022
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XV, 164 Seiten) 38 Illustrationen |
| ISBN: | 9783031112065 |
| DOI: | 10.1007/978-3-031-11206-5 |
Internformat
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Datensatz im Suchindex
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| author | Smith, Viktor Barratt, Daniel Møgelvang-Hansen, Peter Wedel Andersen, Alexander U. |
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| author_facet | Smith, Viktor Barratt, Daniel Møgelvang-Hansen, Peter Wedel Andersen, Alexander U. |
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| author_sort | Smith, Viktor |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-11206-5 |
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| id | DE-604.BV048542351 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:55:16Z |
| indexdate | 2024-08-05T08:21:47Z |
| institution | BVB |
| isbn | 9783031112065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033918873 |
| oclc_num | 1350775012 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XV, 164 Seiten) 38 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Smith, Viktor Barratt, Daniel Møgelvang-Hansen, Peter Wedel Andersen, Alexander U. Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour Marketing Irreführende Werbung (DE-588)4123448-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4123448-0 (DE-588)4062644-1 |
| title | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_auth | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_exact_search | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_exact_search_txtP | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_full | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen |
| title_fullStr | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen |
| title_full_unstemmed | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen |
| title_short | Misleading Marketing Communication |
| title_sort | misleading marketing communication assessing the impact of potentially deceptive food labelling on consumer behaviour |
| title_sub | Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| topic | Marketing Irreführende Werbung (DE-588)4123448-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Irreführende Werbung Verbraucherverhalten |
| url | https://doi.org/10.1007/978-3-031-11206-5 |
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