Verfügbarkeit: Agile Marketing Performance Management

Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

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Bibliographische Detailangaben
Hauptverfasser:	Stürze, Sascha (VerfasserIn), Hoyer, Markus (VerfasserIn), Righetti, Claudio 1966- (VerfasserIn), Rasztar, Matthias 1965- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer 2022 Wiesbaden Springer Fachmedien
Schriftenreihe:	Management for Professionals
Schlagworte:	Marketing IT in Business Digital Marketing Business information services Telemarketing Internet marketing Marketingmanagement Rentabilität
Online-Zugang:	BFB01 BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 URL des Erstveröffentlichers
Beschreibung:	1 Online-Ressource (XVII, 115 Seiten) 75 Illustrationen, 72 Illustrationen (farbig)
ISBN:	9783658380533
ISSN:	2192-810X
DOI:	10.1007/978-3-658-38053-3

Internformat

MARC


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id	DE-604.BV048541634
illustrated	Not Illustrated
index_date	2024-07-03T20:55:14Z
indexdate	2025-02-20T06:37:14Z
institution	BVB
isbn	9783658380533
issn	2192-810X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033918156
oclc_num	1350779126
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owner	DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11
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physical	1 Online-Ressource (XVII, 115 Seiten) 75 Illustrationen, 72 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2022
publishDate	2022
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publisher	Springer Springer Fachmedien
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series2	Management for Professionals
spellingShingle	Stürze, Sascha Hoyer, Markus Righetti, Claudio 1966- Rasztar, Matthias 1965- Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically Marketing IT in Business Digital Marketing Business information services Telemarketing Internet marketing Marketingmanagement (DE-588)4168907-0 gnd Rentabilität (DE-588)4049495-0 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4049495-0
title	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically
title_alt	Agiles Marketing Performance Management
title_auth	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically
title_exact_search	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically
title_exact_search_txtP	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically
title_full	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar ; foreword by Marc Fischer
title_fullStr	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar ; foreword by Marc Fischer
title_full_unstemmed	Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar ; foreword by Marc Fischer
title_short	Agile Marketing Performance Management
title_sort	agile marketing performance management 10 success factors for maximizing marketing roi dynamically
title_sub	10 Success Factors for Maximizing Marketing ROI Dynamically
topic	Marketing IT in Business Digital Marketing Business information services Telemarketing Internet marketing Marketingmanagement (DE-588)4168907-0 gnd Rentabilität (DE-588)4049495-0 gnd
topic_facet	Marketing IT in Business Digital Marketing Business information services Telemarketing Internet marketing Marketingmanagement Rentabilität
url	https://doi.org/10.1007/978-3-658-38053-3
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