Marketing countries, places and place-associated brands: identity and image
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
2022
|
| Ausgabe: | Paperback edition |
| Schlagworte: | |
| Beschreibung: | xix, 366 Seiten Illustrationen, Diagramme |
| ISBN: | 9781035306800 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 221102s2022 a||| |||| 00||| eng d | ||
| 020 | |a 9781035306800 |9 978-1-03-530680-0 | ||
| 035 | |a (OCoLC)1357534620 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing countries, places and place-associated brands |b identity and image |c edited by Nicolas Papadopoulos, Mark Cleveland |
| 250 | |a Paperback edition | ||
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c 2022 | |
| 300 | |a xix, 366 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Stadtmarketing |0 (DE-588)4330651-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Standortpolitik |0 (DE-588)4322381-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Place marketing | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Place marketing | |
| 689 | 0 | 0 | |a Standortpolitik |0 (DE-588)4322381-3 |D s |
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| 689 | 0 | 3 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Papadopoulos, Nicolas |0 (DE-588)170124657 |4 edt | |
| 700 | 1 | |a Cleveland, Mark |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-83910-736-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-83910-737-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033917705 | ||
Datensatz im Suchindex
| _version_ | 1804184541690068992 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Papadopoulos, Nicolas Cleveland, Mark |
| author2_role | edt edt |
| author2_variant | n p np m c mc |
| author_GND | (DE-588)170124657 |
| author_facet | Papadopoulos, Nicolas Cleveland, Mark |
| building | Verbundindex |
| bvnumber | BV048541180 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1357534620 (DE-599)BVBBV048541180 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Paperback edition |
| format | Book |
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| id | DE-604.BV048541180 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:55:09Z |
| indexdate | 2024-07-10T09:40:59Z |
| institution | BVB |
| isbn | 9781035306800 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033917705 |
| oclc_num | 1357534620 |
| open_access_boolean | |
| owner | DE-634 DE-M347 |
| owner_facet | DE-634 DE-M347 |
| physical | xix, 366 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Marketing countries, places and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland Paperback edition Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing 2022 xix, 366 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenimage (DE-588)4136439-9 gnd rswk-swf Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Standortpolitik (DE-588)4322381-3 gnd rswk-swf Place marketing Branding (Marketing) Standortpolitik (DE-588)4322381-3 s Stadtmarketing (DE-588)4330651-2 s Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-604 Papadopoulos, Nicolas (DE-588)170124657 edt Cleveland, Mark edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-83910-736-8 Erscheint auch als Online-Ausgabe 978-1-83910-737-5 |
| spellingShingle | Marketing countries, places and place-associated brands identity and image Markenimage (DE-588)4136439-9 gnd Stadtmarketing (DE-588)4330651-2 gnd Markenpolitik (DE-588)4144679-3 gnd Standortpolitik (DE-588)4322381-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4330651-2 (DE-588)4144679-3 (DE-588)4322381-3 |
| title | Marketing countries, places and place-associated brands identity and image |
| title_auth | Marketing countries, places and place-associated brands identity and image |
| title_exact_search | Marketing countries, places and place-associated brands identity and image |
| title_exact_search_txtP | Marketing countries, places and place-associated brands identity and image |
| title_full | Marketing countries, places and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_fullStr | Marketing countries, places and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_full_unstemmed | Marketing countries, places and place-associated brands identity and image edited by Nicolas Papadopoulos, Mark Cleveland |
| title_short | Marketing countries, places and place-associated brands |
| title_sort | marketing countries places and place associated brands identity and image |
| title_sub | identity and image |
| topic | Markenimage (DE-588)4136439-9 gnd Stadtmarketing (DE-588)4330651-2 gnd Markenpolitik (DE-588)4144679-3 gnd Standortpolitik (DE-588)4322381-3 gnd |
| topic_facet | Markenimage Stadtmarketing Markenpolitik Standortpolitik |
| work_keys_str_mv | AT papadopoulosnicolas marketingcountriesplacesandplaceassociatedbrandsidentityandimage AT clevelandmark marketingcountriesplacesandplaceassociatedbrandsidentityandimage |