Authenticity as performativity on social media:
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
Palgrave Macmillan
[2022]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xiii, 144 Seiten Illustrationen |
| ISBN: | 9783031121470 |
Staff View
MARC
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Record in the Search Index
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Contents 1 Reanalysing the Authentic in Social Media Practice: Towards a Performative Framework 1 2 The Neoliberal Authentic and Performative Authentism 2S 3 Authentic Self-Representation 51 4 Authentic Influence X1 5 Repetition, Remix and Reproduction: Memes as Visual Deconstruction 109 Conclusion: The Elusive Authentic 133 6 Index 141 ix
Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a 'neoliberal authentic' that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice. Dr. Allan S. Taylor is Associate Professor of Media Production at De Montfort University, where he is Head of Subject in the Leicester Media School for Video, Imaging and Sonic Arts. His research interests span media, performance and visual culture, and his previously published work encompasses gender identity and drag, performance and performativity in visual culture, as well as the new performativities of social media. |
| adam_txt |
Contents 1 Reanalysing the Authentic in Social Media Practice: Towards a Performative Framework 1 2 The Neoliberal Authentic and Performative Authentism 2S 3 Authentic Self-Representation 51 4 Authentic Influence X1 5 Repetition, Remix and Reproduction: Memes as Visual Deconstruction 109 Conclusion: The Elusive Authentic 133 6 Index 141 ix
Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a 'neoliberal authentic' that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice. Dr. Allan S. Taylor is Associate Professor of Media Production at De Montfort University, where he is Head of Subject in the Leicester Media School for Video, Imaging and Sonic Arts. His research interests span media, performance and visual culture, and his previously published work encompasses gender identity and drag, performance and performativity in visual culture, as well as the new performativities of social media. |
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| spelling | Taylor, Allan S. Verfasser aut Authenticity as performativity on social media Allan S. Taylor Cham, Switzerland Palgrave Macmillan [2022] xiii, 144 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Authentizität (DE-588)4193985-2 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Authentizität (DE-588)4193985-2 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-3-031-12148-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033914381&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033914381&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Taylor, Allan S. Authenticity as performativity on social media Authentizität (DE-588)4193985-2 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Authenticity as performativity on social media |
| title_auth | Authenticity as performativity on social media |
| title_exact_search | Authenticity as performativity on social media |
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| title_full | Authenticity as performativity on social media Allan S. Taylor |
| title_fullStr | Authenticity as performativity on social media Allan S. Taylor |
| title_full_unstemmed | Authenticity as performativity on social media Allan S. Taylor |
| title_short | Authenticity as performativity on social media |
| title_sort | authenticity as performativity on social media |
| topic | Authentizität (DE-588)4193985-2 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Authentizität Social Media |
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